Marketing Standardization vs Adaptation Final Project, 5 pages + 3 visual adverts. Individual. Please post in this card with first and last name in pdf document name.
For the first 3 pages page of the report please explain the market entry strategy via Etsy for your chosen product and brand/maker. Please include these concepts by UNDERLINING them 1. Foreign market choice 2. Standardization vs Adaptation 3. Choice of Entry Mode 4. 3 major barriers to Entry 5. User Positioning Strategy For the remaining 2 pages, please show how you can create a more user-centric communication strategy based on Instagram. Show a mind map of your target customers and their interest areas. Please include follower numbers. Show 3 versions of an image advertisement to target each of these different segments. If you do not have Photoshop, please use GIMP (free version). Please combine the 5 pages and 3 adverts into one PDF document and post here in this card.
