Music Uses and Gratifications Assignment

Music Uses and Gratifications
Music Uses and Gratifications

Music Uses and Gratifications

write a 3- to 5-page typed reaction paper considering these questions: What styles of music are your favorites? Why do you think that is? When do you listen to music? When you are considering what to listen to, how do you choose? Considering the Uses and Gratifications model of satisfying cognitive, affective, personal integrative, social integrative, and tension free needs, which of these needs do you satisfy with music? How does music influence your moods?

THIS ASSIGNMENT GOES WITH IT TOO! A PSA is an advertisement that serves some public good. Design an anti-drug or alcohol PSA specifically for an MTV audience. You can write it as a bullet-point script about what you would show on the ad, what would be said, what music would be heard, or you can draw it out with pictures. Use what you know about effective advertising to help design it. Also, include a description of why you designed it the way you did – what tricks are you using? What will make it effective?

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