Read a case first (addition files), then write a paper.
Things must be included (in order):
1. Executive Summary of this case. 1 page
2. Introduction. 1-2 paragraph
3. Analysis ( through 1 or 2 points from them) You may need to GOOGLE for these theories.
a, SWOT. Analysis, is a simple but powerful tool for sizing up a company’s strengths and weaknesses, its STRENGTHS, WEAKNESSES, its MARKET OPPORTUNITIES, and the EXTERNAL THREATS to its future well-being.
b, 5 forces model of competition . It is the 5 different competitive pressures on companies within an industry come from five sources: RIVAL SELLERS, POTENTIAL NEW ENTRANTS TO THE INDUSTRY, SUBSTITUTE PRODUCTS, SUPPLER BARGAINING POWER, CUSTOMER BARGAINING POWER.
c, Stay in power video. Here is the link to watch this video. http://www.smallbusinessschool.org/video.cfm?clip=1641
4. Conclusion and summary.
5. References.
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