Oligopoly & advertising
One central feature of the oligopoly market structure is that firms behave strategically. They anticipate the response of their rivals when making choices. Our text has a fascinating section on the Prisoner’s dilemma in oligopoly markets. Please select a samples of a commercial (use the YouTube site) that can illustrate this phenomena. Describe the commercial and how it provides evidence that the firm is ‘speaking’ to its rivals in addition to consumers. Provide some arguments explaining your choice.
Please submit also links to the selected commercials on the YouTube site. The length of the reflection post: 300-500 words.
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