Online Reputation Management and Sentiment Analysis Describe your company’s interaction with customers and potential customers and then perform a sentiment (social monitoring) analysis.
If the company responds to customer questions or inquiries through their social media channels, provide some examples (text or screenshots) of their B2C or B2B interactions.
Discuss any other examples you can find regarding online reputation management and Web PR (e.g., blog-based news-releases) used by the company. If you cannot find anything for your company specifically, look for examples from your competitors or the industry itself.
Perform a sentiment analysis using two or more of the online tools suggested in Lecture 11. State the tool (and URL) and then provide a summary of the results with screenshots. (Note: Two of my favorite tools are Social Mention and Social Searcher, but others may be more targeted to your industry.)
You may include further tables and graphics in this section, if you need to illustrate your points further. Make sure to label each item (e.g., Figure 1. Banner Ad) and reference it by name in the worksheet (e.g., See Figure 1 in the Appendix.)
