Online service scape model affect buying
Online service scape model affect buying
Topic: In Singapore, people are looking at E-commerce in shopping especially young female adults Case study Porter’s five forces is done to access the e-commerce digital service scape and see how the service scape would affect the buying decision
Working Title: Accessing the factor of a digital media service scape that would affect the buying decisions of young Singaporeans female adult
Literature review:
1)Development of online shopping
2)Online buying behaviour
3)E-servicescape and online engagement
Methodology: Can include woman into the questions
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