Organisational performance Essay Paper

Organisational performance
Organisational performance

Organisational performance

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Organisations must accept that a continuous pattern of necessary change is an integral element of sustainable growth and development. The scope and scale of required change flows from developments in the character of both internal capability and external operating environment, and these developments are prefaced by change drivers that are classifiable according to parameters of scope, timing and urgency. A commonplace practice amongst organisations is to react to the impact of change drivers once the full implications of that impact are felt, but a more effective approach is to scenario plan the future in order to more accurately anticipate the emergence of change drivers.

Organisations, and the individuals who work for those organisations, are better able to design and implement an optimally effective change response as a result.
This week’s Key Concept Exercise requires you to reflect on the underlying principles of change that have been discussed this week, and to use those principles to anticipate the possible options that lie in wait for the recently restructured Deseret News organisation. The key question in this Exercise is ‘what will the operating environment look like for this organisation in 5-years’ time, and ‘what does it need to do now to prepare for that environment?’

To prepare for this Key Concept Exercise:
• Read the Required Learning Resources for week 2. Which sent by email

• Reflect upon the ideas presented in the Week 2 Key Concept Overview and the assigned journal articles.

• Review the case study example of the Deseret News, in Gilbert, Eyring and Foster (2012).

• Use the scenario planning processes described in the article by Konno, Nonaka and Ogilvy (2014a).

• In formulating your Key Concept Exercise, consider the following requirements:

o Provide an outline description of what you believe would be a ‘best case’ vision (the set of circumstances that would be most favourable) of what the Deseret News operating environment might conceivably look like 5 years from today. Include a comment on those aspects of the operating environment that you consider to be particularly influential over the planning decisions the organisation will make today.

o Provide a parallel ‘worst case’ vision (the set of circumstances that would pose the greatest threat), using the same criteria used to develop your best case vision.

o Briefly explain whether you believe the best or worst case scenarios are more likely to develop, providing a justification for your opinion.

o Suggest specific things that Deseret News could do now in order to maximize its capability to cope with either version of the future.

SAMPLE ANSWER

Introduction

In consideration of the fact that the world is currently changing at a first speed that requires organizations to understand the need and opportunity for change before their performance results begin dwindling. It is against this that it is imperative to ascertain that managers experience difficulties in determining some of the changes that need to be incorporated within their organizations, developing a strategic approach of achieving these changes, and to manage the process of change, with the aim of achieving the desired outcomes (Gilbert, Eyring & Foster, 2012, pp.67). Without considering the element of change and adapting to new market needs and trends which result from globalization, organizations are likely to experience challenges in efficiently and effectively achieving their performance. This paper consequently seeks to establish the manner in which an organization (Deseret News Company) may consider the change element in effectively achieving its goals.

The Need for Change Management in Deseret News Organization

As detailed, between the year 2008 and 2010, Deseret News is considered to have lost close to 30% of its display-ads, including 70% of some of the organizations classified revenues, an aspect that is attributed to the growing internet startups that assaulted the organizations subscriber and advertising base (Gilbert, Eyring & Foster, 2012, pp.67). In this case, it is essential to consider that Deseret News only focused its attention on local daily newspapers even with the changing environment that was embracing the aspect of digital publishing as a viable long-term position.

This clearly necessitates the need for change management, a dual transformative approach that would see this organization incorporate who are well vast with the knowledge on digital publishing (Gilbert, Eyring & Foster, 2012, pp.67). For this reason, the organization needs good planning in achieving its success, an aspect that would require the organizations management to predict its future performance in the same industry.

Deseret News Organization Best Case Vision

 

Deseret News best case vision would consider the organizations environment that details some of the forces that surround its functions and that affect its performance (Morgan, 2011, pp.13). These include some of the elements that exist outside the organizations boundaries. In this case, Deseret’s best case vision over the next five years would include:

Deseret’s Internal Environment

This organizations internal environment would consist of factors that expose its strengths and weaknesses that include:

  1. Leadership approaches
  2. The organizations culture and mission statement
  3. The behaviors of employees towards change

 It is essential to detail that Deseret’s internal environment remains different from that of its competitors since its leadership seems detached from the spontaneous needs of the market, an aspect that details the challenges it has experienced in the market (Morgan, 2011, pp.13). On the other hand, Deseret’s leadership remains incapacitated in initiating the element of creativity, imagination, and ingenuity in solving the problems the organization encountered, an aspect that requires change over the next five years.

Deseret’s External Environment

Deseret’s external environment entails some of the elements that surround the organization and influence its activities and decisions in determining some of its opportunities and threats in the market. These factors include:

  1. Competition from the organizations rivals
  2. Customers opinions
  3. Economic conditions

The organizations external environments are likely to affect its decisions in regards to making changes considering the fact that the customers are turning to digital publishing as compared to the local dailies, an aspect that denotes their need for a superior product at a better price (Nadina, 2011, pp.708). On the other hand, the condition of the economy would determine the behavior of consumers, thus requiring effective understanding of the market.

Deseret News Organization Worst Case Vision

In establishing Deseret’s worst case vision, it is important to note that failure in implementing change within an organization has some considerable implication on an organizations change and development process (Mariana, Daniela & Nadina, 2013, pp.1606). Some of the factors that would result in a worst case vision include:

  1. Leaders rush in changing their organizations without proper planning
  2. Lack of innovation
  3. Failure to incorporate a formal strategic plan

In view of this, it is imperative to ascertain that the organization is in a position to incorporate the best case vision, an aspect that can be justified in its approach to incorporate leaders who understand the market trends and change the company’s approach from the production of local publications into digital newspapers, an aspect that establishes the organizations dominant story (Nadina, 2011, pp.708).

Change Management Approach in Deseret

Upon realization of the internal and external factors that affect the performance of the organization, its managers have an uphill task in initiating processes towards organizational change, an aspect that is achieved upon the identification of some of the existing opportunities for the organization to improve its business processes. In order to achieve this, the organization would consider a proactive change approach that would establish a rapid success into its performance and progress (Noboru, Ikujiro, & Jay, 2014, pp.30).

In this case, the most essential role in initiating proactive changes would be achieved in the event the organizations managers develop new products that have the capacity to generate change in the consumer’s behavior, an aspect that would enable the organization to achieve its competitive advantage over some of its competitors (Noboru, Ikujiro, & Jay 2014, pp.46).

Conclusion

As detailed in this paper, the world is currently changing at a first speed that requires organizations to understand the need and opportunity for change before their performance results begin dwindling. It is against this that it is imperative to ascertain that managers experience difficulties in determining some of the changes that need to be incorporated within their organizations, developing a strategic approach of achieving these changes, and to manage the process of change, with the aim of achieving the desired outcomes.

References

Gilbert, C, Eyring, M, & Foster, R 2012, ‘Two Routes to Resilience’, Harvard Business Review, 90, 12, pp. 65-73, Business Source Complete, EBSCOhost, viewed 18 August 2016. Retrived From: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83467015&site=ehost-live

Morgan, MI 2011, Executing Your Business Transformation: How to Engage Sweeping Change without Killing Yourself or Your Business, San Francisco, CA: Jossey-Bass, eBook Collection (EBSCOhost), EBSCOhost, viewed 18 August 2016.Retrived From: http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=310345&site=ehost-live

Mariana, P, Daniela, B, & Nadina, R 2013, ‘Forces That Enhance Or Reduce Employee Resistance To Change’, Annals Of The University Of Oradea, Economic Science Series, 22, 1, pp. 1606-1612, Business Source Complete, EBSCOhost, viewed 18 August 2016. Retrived From: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=90545859&site=ehost-live

Nadina, RR 2011, ‘Methods of Identification of the Need for Organizational Change as Being Opportune’, Annals Of The University Of Oradea, Economic Science Series, 20, 2, pp. 707-712, Business Source Complete, EBSCOhost, viewed 18 August 2016. Retrived From: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=71959503&site=ehost-live

Noboru Konno, Ikujiro Nonaka & Jay Ogilvy 2014 Scenario Planning: The Basics, World Futures, 70:1, 28-43, DOI: 10.1080/02604027.2014.875720. Retrived From: http://dx.doi.org/10.1080/02604027.2014.875720

Noboru Konno, Ikujiro Nonaka & Jay Ogilvy 2014 The Mind of the Scenario Thinker, World Futures, 70:1, 44-51, DOI: 10.1080/02604027.2014.875723. Retrived From: http://dx.doi.org/10.1080/02604027.2014.875723

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