Primary Marketing Research Methods
A local Cheltenham restaurant would like to attract more customers and would like to do some research into what would appeal to people. The restaurant has approached you as a Marketing Consultant for advice on the best way to collect this information. Write a report on the advantages and disadvantages of different primary marketing research methods and suggest which method(s) the restaurant should use.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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