Product Differentiation a Major US Company

Product Differentiation a Major US Company For this assignment, suppose that you work for a consulting firm, and that you have been asked to research a company and make a presentation to your client.

Product Differentiation a Major US Company For the presentation

Choose a major U.S. company,

Research the company and the market(s) in which it competes, and

Prepare a presentation of 10-12 PowerPoint slides (with detailed speaker notes).

Using information from the business press, AIU’s Library, IBIS World, and the Internet

Product Differentiation a Major US Company
Product Differentiation a Major US Company

addresses the following in your slides:

Describe the firm, include such information as its:

Products or services

Annual sales, and

Market share (this information is readily available in the IBIS World database.)

Describe the market(s) in which it operates.

For instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly competitive market, or is it a monopoly? (Choose the closest fit.)


Does it operate in only one region of the United States? Does it operate nationally or internationally? Explain.

Product Differentiation a Major US Company Who are its competitors?

Give a brief overview of the other businesses in the market that it competes against.

Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.

Examples might include product differentiation; attainment of economies of scale; advertising; whether the firm is regional, national, or international; and so on.

Please include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.

Provide your evaluation of how this firm might better respond to the challenges it faces.

Present your information, with appropriate pictures and graphics, in a PowerPoint presentation.

Your presentation should consist of a minimum of 10 slides of content, and the following: a title slide, an introductory slide, a conclusions slide, and a references slide.

Use at least 2 sources when researching information to support your argument. Remember to use credible, current sources to support your presentation. Use APA reference and citation formatting for the sources that you use. Place citations on the relevant slides with 1-2 slides at the end for your reference list.

The main topics or bullet points should appear on the slides with supporting visuals, while the Speaker Notes area (the box located at the bottom of each slide that allows you to type in notes) should be used to go into more depth regarding these main topics.

Notes Boxes: Make sure the notes include information from the sources you have discovered in your research. This is a very important element of your assignment because it will provide both you and your audience with supporting explanations that the bullet posts simply cannot convey.

Product Differentiation a Major US Company Please note the following:

These slides will provide you with a map that you will use when you prepare your paper submission for Unit 8.

By doing careful research now, taking good notes, and organizing your presentation well, you will make your Unit 8 paper much easier to write.

The following offer information to help you with your research:

IBIS World Industry Reports are an excellent source of information for this assignment. IBIS World Reports are available through AIU’s Library in the Find Articles and E-books section of the e-Resources area.

The following resources offer assistance in preparing your PowerPoint slides:

Access the template provided, or create your own slideshow following the requirements listed above.

Microsoft Office Web (PowerPoint):

The Smarthinking resource is also available to assist in the basics of PowerPoint.

Product Differentiation a Major US Company Reference

Microsoft. (2018). Basic tasks for creating a PowerPoint presentation. Retrieved from

Assignment Details

As you have learned in this unit, most people just let their careers happen. They do not plan and pursue the activities needed to make a particular career happen. In addition to researching careers and industries and networking with professionals in those industries, it is important to create a career plan.

Click here to download a template used to create a career plan for your final 2 years at the University (even if you have more than 2 years or fewer than 2 years left):

You will be filling out the following sections:

Long-Term Goals: What is your ultimate career goal (e.g., I would like to run my own manufacturing company)?

Short-Term Goals: What is your immediate career goal (e.g., I would like to obtain a position as a production assistant in a medium-to-large manufacturing company)?

Experience to Date: What current experience do you have that could help you obtain this position/career goal (e.g., college education, past employment, volunteer, special skills)?

Experience Needed: What additional skills do you need to pursue this position/career goal (e.g., additional education, experience in the industry, training)?

Activities to Perform to Obtain Needed Experience: What can you do to obtain the experience needed for this position/career goal (e.g., go back to school, volunteer, network)?

Courses to Take: What courses can you take in your final quarters that could help you obtain this position/career goal (e.g., Supply Chain Management, Entrepreneurship, Accounting)?

Tracking Sheet: Record the activities that you have performed and the contacts that you have made in each of the remaining quarters at the University. Note: Because this task is meant to be a recording if things that you have already done, you will need to make up these events (e.g., joined student chapter of APICS, met John Doe, VP of Operations at ABC Company).

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