Product Strategy for Ford Motor Company Briefly describe the product Ford Motor Company— Ford F-Series Trucks. Answer the following questions:
Where is it in the product development life cycle?
What recommendations do you have for improving the offering to fit your target market’s needs?
Be sure to consider the following:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
Does the design and/or service deliver what the customer values? If not, how can it improve?
What improvements would help your offering compete more effectively?
