Compare and contrast at least 2 well known companies of your choice and address the following (make sure to include the heading as noted below):
- Summary of each company (include products, size, etc)
- What is their mission?
- Do a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis
- What is their source of competitive advantage and why?
- In what way(s) has leadership contributed to the companyís success or failure?
- What recommendations would you provide leadership going forward to maintain or gain a competitive edge?
Paper format: The format of this paper should be as follows: Times News Roman size 12, double spaced, Sources cited in APA format, include a reference page (should be at least 7 pages long not including your reference page).
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