Psychology of Social Media Marketing Campaigns The Psychology of Social Media Analysis of Marketing Campaigns
Compare and contrast new social media marketing trends with more traditional forms of advertising.
Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
IKEA bookbook video
McDonald’s Super Bowl 2015
Taco Bell #OnlyInTheApp
Virgin America Boo videos
Introduction and Summary for Psychology of Social Media Marketing Campaigns
Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.
Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.
From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).
Describe how social media plays into the intent and the actual message. What’s different between the two you chose?
What made the ads successful (or not successful)?
What ideas and opinions do you have about the product or brand after reviewing the ads?
What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Summarize your analysis.