Qatar Airways – CSR and responsible business practice
Qatar Airways – CSR and responsible business practice
Company name Qatar Airways
Requirement You are a business consultant specializing in corporate social responsibility (CSR) and responsible business practice who has been contracted by an Airline currently operating with headquarters in Middle East region. The company also plans to expand its routes to different destinations including a number of important emerging economies. The company has in the past been criticized by sections of community and also been targeted by climate change activists who are concerned that its activities will contribute to a significant increase in greenhouse gas emissions.
The company has asked you to develop a CSR and responsible business practice policy for it, which while not disputing these concerns and risks, will focus instead on anticipated benefits including employment and economic growth. The company also wants the policy to emphasize its commitment to ethical and responsible business practice, engagement with stakeholders including local communities and small businesses, and shareholder value creation. You do not have to develop the CSR and responsible business practice policy in detail yourself but your report should convincingly explain how the policy you recommend can achieve these objectives and serve the company’s interests more generally.
Outline 1- Executive summary
2- Table of content
3- Introduction
4- Company profile or background
5- Strategic Corporate Sustainability and its ESE
6- Key policies, systems, and process
7- Global strategic CSR (Different perspectives on CSR)
a. The societal perspective
b. The strategy-driven perspective
c. The stakeholder perspective
d. The ethical perspective
e. The political perspective
f. The philanthropic perspective
8- Recommendations
9- Conclusion
10- References
