Senior Business Executives Strategy Briefing Paper Senior business executives? time is quite precious. In line with this you are to produce a short (500 word) briefing paper addressing one of the following
strategic issues.
The briefing paper should take the form of a memo to the board of the relevant organisation, and should draw upon your understanding of the Strategy course
material and any other relevant topics from your degree. Start out with (1) a short introduction of the company?s current situation (approx. 100w), then
provide the executives with (2) an analysis of the industry and relevant competition (approx. 200w), and (3) present your conclusions about the strategic
positioning and the potential of the company (approx. 200w).
Your work should be up-to-date, reflect your research skills and include appropriate citations and references to strategic tools and frameworks you are
using.
