Services Consumption and Consumer Behavior “Describe how the three-stage model of service consumption could explain consumer behavior in a low-contact service like investing. Critically discuss using relevant theories and case study examples demonstrating ethical awareness.”
– You need to consider whether/how/if the 3-stage model of service consumption is/is not useful to explore ethical issues in the low-contact service of investing customers’ money for them. Then use the rest of the essay to develop your argument why/why not this is the case, and provide evidence that supports it. We live in a consumer society where the ownership of goods and consumption of services pervades every aspect of our existence.