Social Media Power Users Assignment

Social Media Power Users
    Social Media Power Users

Social Media Power Users

“Social Media Power Users” Please respond to the following:

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

To earn full credit in an online threaded discussion, students must have one original post and a minimum of two other posts per discussion thread.

Most brand managers are now using social listening. How important do you believe it is for brands to listen to social media chatter?

Find an example from the last year in which a brand made a business decision based on social media chatter. Do you believe they should have made the decision they did? Why or why not?

A small percentage of consumers makes almost all comments all social media. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?

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