Strategic Financial Management
Write an individual business report on a case-study organisation of your choosing, investigating the followings. The organisation can be in your field of study or alternatively in an unrelated sector.
- A financial analysis of the organisation’s working capital, as identified through published annual reports (5 years 2013-2017) (1200 words)
- Critically review Key Performance Indicators in operation (5 years 2013-2017) (1000) words)
Organisation: British Airways
Competitor: Virgin Atlantic
Word count: 2000
References: 20
Harvard referencing style
Books and journals recommendation:
Scapens, R.W. (2006) Understanding management accounting practices: A personal journey, The British Accounting Review, 38, pp.1–30
Brander Brown, J. and Atkinson, H (2001) Budgeting in the information age: a fresh approach, International Journal of Contemporary Hospitality Management, 13 (3), pp.136-143
Atrill, P. and McLaney, E. (2005) Financial accounting for decision makers, 5th ed. Pearson, Chapter 7.
Atrill, P. and McLaney, E. (2006) Accounting and finance for non-specialists 5th ed, Pearson, Chapter 6, 10
McMahon-Beattie, U and McDowell, D. (1997) Implementing yield management: lessons from the hotel sector, International Journal of Contemporary Hospitality Management, 9 (2), pp. 50-54.
Noone, B.M., Kimes, S.E. and Renaghan, L. M. (2003) Integrating customer relationship management and revenue management: A hotel perspective, Journal of Revenue and Pricing, 2 (1), pp. 7-21.
Wood, W.J. (1985) Yield Management, IMDS, July/ August
Noone, B.M., Kimes, S.E. and Renaghan, L. M. (2003) Integrating customer relationship management and revenue management: A hotel perspective, Journal of Revenue and Pricing, 2 (1), pp. 7-21.
Donaghy, K., McMahon-Beattie, U. and McDowell, D. (1997) Implementing yield management: lessons from the hotel sector, International Journal of Contemporary Hospitality Management, 9 (2), pp. 50-54.
Noone, B. and Griffin, P. (1997) Enhancing yield management with customer profitability analysis, International Journal of Contemporary Hospitality Management, 9 (2), pp. 75–79.
Fitzgerald et al., (1991) – Results and Determinant Model
Kaplan and Norton (1992) – Balanced Scorecard
Collier, P.M. (2009) Accounting for Managers: Interpreting Accounting Information for Decision-Making, 3rd ed, Wiley
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