Strategic Management in Nonprofit organization Create a fictional nonprofit organization with a mission.
Writing the vision and mission statements is part of the strategic plan.
Each student will write a strategic plan for the organization.
In addition to the plan itself, students should also write a brief statement (not to exceed 1 page), on how the plans will be presented and implemented, so that the document will actually be used by the organization and not just collect dust on a shelf!
Students should view this resource as a guide for the plan:
Additional sample plans can be found in the library or on the internet (use good judgement on your sources!!). Here is another useful source:
https://www.forbes.com/sites/davelavinsky/2013/10/18/strategic-plan-template-what-to-include/#7032fd7a47e1
Elements of the plan may include most or all of the topics below:
The Key Performance Indicators for Strategic Management in Nonprofit organization
The final Strategic Plan, based on a fictional organization, includes the elements listed below (Heading and subheadings should be used and written per APA heading rules):
Executive Summary
“Elevator Pitch”
Mission Statement & Vision
Core Values
SWOT
Goals
Key Performance Indicators
Target Customers
Industry Analysis (most of your research is likely to be in this area).
Marketing Plan
Financial Projects (estimates) &/or Fundraising
(Other plan features can be included/omitted as seems to fit, based on research).
The paper should also include a brief statement on how the plan will be presented to stakeholders and implemented (not to exceed 1 page).
The paper should include 5 sources. They can be scholarly or from media/trade sources.
