Subaru Case Study
How will you bring the idea to life? Explain your idea and your overall communications strategy.
Describe and provide rationale for your communications strategy that brings your big idea to life. Outline your key channels choices and explain why you selected them. Demonstrate how your creative executions address the challenge. How do your creative and media strategies work together to reach your target audience?
Requirement: minimum of three (3) different creative executions via three (3) unique media channels.
2D.
Begin creative development for your different channels. Create sketches, storyboards or preliminary videos to bring your idea to life. Remember to use the positioning statement and your target audiences when you are creating this.
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