SUPERBOWL ON FEBRUARY 3
WATCH THE SUPERBOWL ON FEBRUARY 3, 2019 AS IT IS A HAVEN FOR ADVERTISING AND MEDIA. Make sure you have a watch available:
Select the 3 best commercial and 3 worst commercials. For each commercial set forth the following:
1)How long was the Ad ( 15/30/60 seconds);
2)Was the same product advertised more than once? If so was the ad identical?
Why do you think the advertiser chose the time frame they did to show the ad?
Does it matter what part of the game the ad was shown for effectiveness? Is there a “best position in a commercial session?
3) How well do the commercials fit the program? Does it matter that it’s a sporting event?
4) Why did you find the ad effective or ineffective and what made it the “best or worst ad?
If you do not see the game, these commercials will be shown on YouTube as well as many other forms of media.
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