SWAROKVSKI Social Media Presence
Each student will prepare a paper discussing and analyzing the Social Marketing efforts of a company’s brand online providing for research, analysis, and your opinion as to how they could improve.
The company for this research paper will be: SWAROVSKI
o Paper must be no more than 5 typed pages, double spaced, 12-pt font, not including exhibits, graphics, citations, a cover page, etc. Points will be deducted for poor formatting, grammar, presentation, etc.
o The paper must include an executive summary, an overview of the brand’s presence online, your analysis of its Social Marketing presence, its effectiveness, & its opportunities to improve its brand presence online.
KEY POINTS:
Define the scope of the paper. Don’t give historical information about the company.
Assess different touch-points and focus on some areas.
Identify their social media presence: the places in which they interact with people.
Remember to give recommendations based on your assessment.
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