Technology Adoption in the Hospitality Industry as a Technology Issue
a. What do you believe are the most significant technology advances being utilized in a hospitality segment of your choice (hotels, food and beverage, travel, events, etc) that impact both guest satisfaction and overall operational efficiency?
b. Do you think technology helps or hinders company strategies to enhance customization and personalization on a global scale?
c. In summary, what technology advances do you see as being a win-win for both the company and its guests, and which ones do you believe that hotels should proceed with caution?
Expectation: It is expected that your answer will be approximately 500-750 words in length (one page to one and one-half pages, single-spaced, 12 point font) and will use a minimum of 3 cited sources from either refereed or reliable industry trade publications. Please be sure to use in-text citations and include a reference list at the end of the question.
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