Telstra Corporation Telecommunication services
Your client* (list below) is recalibrating its strategy and hired you, as an expert in strategic planning and management, to produce a Strategic Report.
In this Report, you will
- a) analyse the organisation’s internal and external environments
- b) generate a minimum of four recommendations for the organisation’s future strategic direction(s) based on the performed analysis of its internal and external environments
* You must choose one from the three ASX 100 companies provided below as your client:
- AMP Limited (Financials)
- Cochlear Limited (Healthcare)
- Telstra Corporation (Telecommunication services)
To produce your Report, you must conduct thorough research on your client using available internet sources (e.g., company’s website, its ASX profile, competitors’ information, industry reports; media reports, and academic research on the company if available). Compulsory and recommended sources are listed on page 7.
Your client uses your services because of your credibility as an expert. Therefore, your analysis must demonstrate, and be based on, your knowledge of theories, concepts, tools and models in the field of strategic planning and management.
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