The Art of Data Interpretation
Order Instructions:
For the two post, the writer will read them and them give a constructive criticism and feedback on each of the post. For each of the article the writer will use a pear review article to support his comments. The comments should be very constructive and directly link to the articles, underlining or highlighting the points made in the articles. The writer should also briefly respond to any questions pose at the end of each of the articles.
Article 1
The Art of Data Interpretation
In general, the business market is extremely competitive. It’s not better products nor services that make a company more successful than another. One very important element of success is a company’s ability to remain sustainable and competitive. If a company values their teams and has faith in their workforce, it’s the team that will help the company achieve long-term success.
The first article that I chose focuses on the process an organization goes through when creating and delivering their mission statement. The data is comprised of a qualitative method in which the author speaks to the the contextual details that motivate teams and thus guides decision making efforts (Mission Statements, 2013). The data and information that is uncovered is distributed to appropriate team members through manuscripts and theoretical discussions and interactions. I found the article to be very general and broad in scope. I would have benefited from additional tips and discussion around the factors that go into a successful mission statement fact finding and execution effort.
The second article that I chose takes a central stance on a quantitative approach to gathering data and interpreting that data in an operational context. Fanny and Tonny Irianto (2015) point out that the Finance industry is a knowledge intensive industry, that is often faced with the difficulty of limited source of suitable talent within their businesses. Therefore, the author focuses on the importance of efficiently and effectively managing the existing talent within an organization. The information is gathered in a user friendly format that serves as a resource. Through acknowledging and communicating the similarities between existing and current research comparisons the author’s are able to build credibility.
References
Fanny, S., & Tonny Irianto, S. (2015). The Influence of Talent Factors on Business Performance. Issues In Social & Environmental Accounting, 9(1), 76-99.
Mission Statements. (2013). Production & Operations Management, 22(1), vi. https://www.doi:10.1111/poms.12016
Write a one paragraph hear commenting on the post above. You should offer constructive criticism why at the same time supporting your comments with a pear review article by using in text citations.
Article 2
The Art of Data Interpretation
In the following two articles, researchers explored how product recall marked Toyota’s reputation in the market and the media. The study is a brief analysis using qualitative and quantitative research to explore Toyota’s outcome.
Article 1: What really happen to Toyota? A quantitative study
Toyota’s quality image among consumers suffered with the recalls. The decline is visible in survey data, and social media. Consumer Reports Auto Test Center, said that the quality of Toyota vehicles has measurably decreased in recent years. In 2007, the magazine observed that the fit and finish of some Toyota models, as well as overall vehicle quality, had declined. In 2008, Consumer Reports decided to stop giving automatic recommended ratings to all Toyota models. This decline in the quality of Toyota vehicles was also noted by J.D. Power and Associates. An initial Quality Study was conducted that surveyed car owners and lessees 90 days after purchase, which entailed 160 detailed questions (Cole, 2011).
As a result, there appeared to be two root causes for Toyota’s quality problems. The first is an outgrowth of management’s ambitions for rapid growth. The second is the result of the increasing complexity of the company’s products. Toyota’s drive for growth moved into high gear in 1995 with the appointment of Hiroshi Okuda as the company’s new president (Cole, 2011). Toyota’s new President was the architect of an ambitious global growth strategy, known as the “2005 vision.” His goal was to increase Toyota’s global market share from 7.3% in 1995 to 10% over the next decade. The company achieved a global market share of 9.7% in 1998 and then set a new target of 15% by 2010. In 2008, Toyota was on its way to achieving that goal reaching a global market of 13% until the Toyota product recalls threw the effort into disarray.
Article 2: Toyota steers clear of reputation damage. A qualitative study
During a product-harm crisis, firms can either rely on media reports or systematically measure customer perceptions through qualitative means. According to a recent study using face-to-face interviews, and documents, it was found that Toyota owners believe that the firm handled their recent vehicle recalls appropriately. The recalls involve safety problems with brake pedals in many of Toyota’s most popular models including the Camry, Corolla, Prius, Avalon and Tundra. Mittal, Sambandam and Dholakia (2010) found that a recent Toyota recall case showed that despite negative media portrayals, Toyota owners are insulated from the crisis. Even with the announcement of three major recalls covering a total of 8 million vehicles globally since October 2009, Toyota owners are highly satisfied and loyal to their brand.
Unfortunately, the business media has painted a pessimistic outlook for the Toyota brand. The qualitative central questions at this point are: To what extent is this qualitative assessment by the media credible? Is the Toyota brand irreparably harmed by this product crisis? What do Toyota’s customers think of the brand? Mittal et al. (2010) found that a product-harm crisis occurs when there is systematic perception among key constituents such as customers and regulators that product malfunction has potentially harmed some of the customers of a brand. Mittal et al. (2010) found that when confronted with a product-harm crisis, a firm can use marketing research to comparatively evaluate its brand. This enables the firm to quantify the current perceptions of its customer base relative to those of customers owning competitor brands. Rather than relying on qualitative media reports, a comparative assessment using a survey-based approach can provide metrics of perceptions, attitudes and intentions of the customer base.
Reference
Cole, R. E. (2011). What really happen to Toyota? MIT sloan management review, 52(4), 29-45. Retrieved from http://scholar.google.com/scholar?q=toyota+recalls&btnG=&hl=en&as_sdt=0%2C47
Mittal, V., Sambandam, R., & Dholakia, U. M. (2010). Toyota steers clear of reputation damage, marketing research, summer, 9-13. Retrieved from http://scholar.google.com/scholar?start=10&q=qualitative+study+toyota+recall&hl=en&as_sdt=0,47
Write a one paragraph hear commenting on the post above. You should offer constructive criticism why at the same time supporting your comments with a pear review article by using in text citations.
SAMPLE ANSWER
The Art of Data Interpretation
Article one
The post is concise and straight to the point. This enhances ones understanding. I tend to agree with the author that in any business, it is prudent to ensure that teams are strong because they determine either the success or failure of the business. Formulation of mission statements of organizations is important and requires participation of the stakeholders. Caution is however, required to avoid unnecessary descriptions. In organizations that provide financial services, it is prudent that they have initiatives that will enable them to nurture and manage existing talent to add value to their services (Fanny & Tonny Irianto, 2015). Both qualitative and quantitative research study should help researchers meet their objectives. The fact that the author, put to consideration the existing and current research concerning the topic, this enhanced the level of credibility. However, it is very important for the sources of information to be recent and authoritative for them to be incorporated in any study. Therefore, I find the articles reliable and suitable for any person since they demonstrate intensive research.
Post 2
Post two is about the impact of recall of Toyota on its reputation. These two studies both qualitative and quantitative are important in giving more insights about the impact of the product recall. These researches are systematic and provide insights on the same. The articles are clear and demonstrate evidence of in depth research. The quantitative study has incorporated various studies and institutions comments on the Toyota recall. These findings provide a platform to understand the issues better. Similarly, the qualitative study has incorporated views from customers on the recall, providing an insight on the same. Therefore, I do affirm these two studies. They are all important as they provide various information concerning the issue at hand helping readers to have various perspectives. I particularly agree with Mittal et al (2010) that when facing a product harm crisis, entities should use marketing research to compare and evaluate their brand, the firm is able to quantify the customer perceptions to guide on the suitable strategy to employ. Using multiple approaches can as well help to find out about the attitudes, perceptions, and intentions of the customers.
References
Fanny, S., & Tonny Irianto, S. (2015). The Influence of Talent Factors on Business Performance. Issues In Social & Environmental Accounting, 9(1), 76-99.
Mittal, V., Sambandam, R., & Dholakia, U. M. (2010). Toyota steers clear of reputation damage, marketing research, summer, 9-13. Retrieved from http://scholar.google.com/scholar?start=10&q=qualitative+study+toyota+recall&hl=en&as_sdt=0,47
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