The Merger between Publicis and Omnicom

The Merger between Publicis and Omnicom Questions
The questions are as follows, and you are required to make proposals and recommendations that are supported and justified in full:
Leadership and the plan for rotating leadership: you need to state clearly if this is a good idea and if so why; otherwise you need to recommend how to
change it and why;

The Merger between Publicis and Omnicom
The Merger between Publicis and Omnicom

Cultural barriers and cultural integration: you need to state clearly what these barriers are, and how you can overcome them, bearing in mind that you have
three locations ? Paris, New York and the new office in Amsterdam;
New name: you need to say what you think the new name of the company should be and why; or if you think they should not change the name then you need to say why;
Business development: you need to state how you think the business should be developed and where and why this should happen; as we said in class, to say ?
China? or ?Brazil? is not enough ? you need to be more precise than this, and you need also to state what you think the clients will be wanting from this
also.

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