Think Differently and Apple History Essay Paper Read the following articles: Think Differently and Apple History
1.https://unitedlanguagegroup.com/blog/thinking-differently-why-apples-brand-succeeds-worldwide/
Watch the following video: https://www.youtube.com/watch?v=keCwRdbwNQY
Describe how Apple, from the time this video was introduced until today, used new product development, divestiture of non-performing products, and branding consistency to strengthen its foothold in the high tech market. Apple celebrated its 40 year anniversary in 2016 with a number of references to its past in advertising. It released a video celebrating its 40 years in 40 seconds and an Apple Music playlist with music from its ads, which have helped position the company as an industry leader.
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