Understanding and Managing consumers
This Essay needs to based around electronic retailing and most importantly DIXONS CARPHONE
Understanding and Managing consumers! 2,500
Choose ONE of the following questions;
Q1: Explain the factors influencing consumer decision making in retail.
Q3: Evaluate how relationship marketing is utilized by retailers in the UK.
Q4: How can an understanding of consumer value aid marketing decisions in a retail context?
Q 5: Evaluate how an understanding of consumer emotions might be utilized by retailers.
Q 6: What is ethical marketing and why would a retailer engage. Provide practical examples.
Q 7: With more and more customers seeking value for money and discounts, is there still any merit
to relationship and services marketing?
Q 8: Explore the development and application of the marketing concept and evaluate its relevance
for contemporary retail. Provide practical examples
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