Use of Language and other Factors in Advertising This is a synthesis essay, which is consisted of three articles on the same subject which is about advertisement and the way
language is used in advertisements and other different factors.
The three authors do have similar and different ideas from
each other. Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.