Utility and relevance of operational management topics to the contemporary business environment
Order Instructions:
Evaluate the utility and relevance of any one of the operations management topics to the contemporary business environment.
you must demonstrate an understanding of the theoretical concepts and frameworks in the chosen operations
management topic, this assignment requires a critical evaluation/ analysis of a topic “very important”
I need more analytical material rather
than descriptive material, one or two diagrams if required only
Please ask the writer to send me a couple of topics to choose from and the structure of the research paper as well to confirm before starting.
SAMPLE ANSWER
Characteristics of quality:
| • Performance | It includes the main attributes of the product. The features should conform to customer’s expectations and needs. |
| • Aesthetics | feel, smell, taste and appearance should be unique and customer oriented to have a high market penetration since the competitors are also trying to follow the same plan. |
| • Special features | special features such as extended warranty, specific customer design including specifications such as printing customers name on a t-shirt or the cup of coffee. |
| •Conformance | How well the product conforms to design specifications. The product should be of standard as per designer’s requirements and customers’ expectations. The way a product is designed translates to good or poor quality. |
| • Reliability | Consistency of performance. Customers expect that a product will meet their needs. When the product is reliable, the customers will be loyal leading to more production, new market entrance, and consequently a high market share in the dynamic market environment |
| • Durability | The useful life of the product. A durable product is a quality product. Customers always seek for quality products as they seek to increase their savings and reduce expenses. The customers always remain loyal to an organization that assures them of quality products. |
| • Serviceability and responsiveness– | After sale service is a form of quality assurance. Managers should ensure proper tools are in place to handle customer’s complaints. |
| • Consistency | Good quality products should always be present. |
Quality management is not a one-time process and it’s influenced by many factors. It is therefore through total quality management that quality is assured. Every person in the organization has a role to play in bringing out all the needed quality features.
Masaaki (2015) also added that Quality is determined by design, conformance, ease of use, and after sale services:
- Design quality:
It refers to the decision by designers to either include or exclude attributes in a product. The design of the product is the starting point for product quality. The size, shape, and place of the issue is determined in the design phase. Quality is assured when the designers seek customers view on products before designing. Another features in the design phase are the costs incurred in the production, availability of machinery, the time taken for design, safety. When the design phase is expertly handled, quality of the product will be assured, the poor quality design can cause the company a lot in terms of costs as well as image and market share. (Masaaki, 2015)
- How easy it is to use the product:
Another feature of quality is the ease of use. The easier to use a product or service is, the higher the quality of the product. When designing the product, attention for the use of the product should be put in place. Consumers like products that are not complicated and time-consuming in terms of use. When there is no ease of use, an organisation will lose consumers, sales will decrease, will get return of goods, or even face legal problems as a result of injuries. Directions for use of the product, assembling, unpacking, maintaining, adjusting the product and what to do in case something goes wrong should be included. The easier to use a product is, the higher the quality of the product and the higher the chances of survival of the organisation in the modern market. (Masaaki, 2015)
- After-sale services
Services that are offered to customers after the sale of the product are also determinants of product quality. Demonstration on the use of the technical products should be done by sales people or the technicians to avoid product failure or injuries. At times when a product fails, after-sale service is needed. The service can be in the form of repair of the product, replacement, recalling the product, adjustment or evaluation of service use. Consumers appreciate organizations that are dedicated to offering after sales services. To have after sale service is a good reputation of the company and it improves the image of the company. (Masaaki, 2015)
Benchmarking
Hoyle and David (2007), argue that if a company wants to meet the current market requirements, quality control managers have to benchmark themselves against competitors. Apple Inc being the second largest telecommunications company would have to compare its production strategies with Samsung Company. After benchmarking, the firm will need to come up with unique ways that will differentiate its products with the competitor. The steps used in benchmarking are:
- Identification of the process that need improvement: Going through the phases a product goes through to identify the loophole that needs fixing. It might be design, production, or sales process. (Hoyle and David, 2007)
- Match the need for improvement in the organization that is best at the process: Identify the organization that known for producing good results in the process that need to be improved
- Research the organization
Gathering information the other organization uses for the process
- Analyse the information
Assessment of the information is done to determine the most effective way to go about the improvement process
- Improve process
Having come up with a strategy gap, assessment is made on how to go through the implementation of the new idea for quality improvement. To stand out in the market, expertise is needed so that the new idea brings out a unique form. Correct implementation leads to quality improvement and consequently better chances of outdoing the main competitors in the market.
High quality gives an organization a competitive edge and ensures that it remains profitable in the current market. Other advantages of good quality are;
- Improvement in the company’s reputation in the market leading to high productivity.
- The liability costs are minimized since the company can pay its debts.
- Increase in customer loyalty and customer satisfaction that leads to increased sales and profitability. (Hoyle and David, 2007)
The main contributors for the total quality management are the senior managers. In the operations department, quality control managers come up with strategic plans for quality, implement tools necessary for quality improvement, guide and motivate employees.
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