Virtual Management as a Global Manager Marketing Consider yourself as Global Manager Marketing for one of the following companies:
www.walmart.com, www.target.com, www.macys.com, www.zappos.com, www.etsy.com, www.costco.com, www.6pm.com online merchandiser. At present, the company youíll choose is doing business in the USA and wants to enter in gulf region online market.
Develop a detailed strategy on the following:
? Explain how you will implement the virtual management?
? How you will manage the teams in both areas which is culturally, politically, and economically different?
? How the virtual teams will work together?
? What tools are they using?
? What are the advantages of using virtual management?
? What are some disadvantages they have and how they can overcome them?
? Explain how you will manage meetings between the teams in the US and gulf in terms of time, place and language?
? As a manager how you will manage the outsourced projects?
? How would you solve a problem between two virtual workers?
? What is your advice to the team for improvement?
Remember gulf countries are well positioned to experience the eCommerce expansion due to their high internet penetration and the fast-growing number of tablets, smartphones, and computers. Moreover, the market potential in the Gulf countries is attracting a growing number of online business players which make it a very competitive market.
Virtual Management as a Global Manager Marketing Project report structure
? Title Page: the name of the institution, the title of the report, the name of the author and then add the date.
? Abstract: Brief summary of your work.
? Table of contents:
1.Introduction: Background or introduction to state what the report is about. You have to give the reader an overview of the whole report.
2.Main Body of the report: Include your main work.
4.References: Use APA style.
5.Presentation: You have to prepare for the presentation include your project summary and description.
Project Parts Marks
Written part 10 marks
presentation 5 marks
? APA reference system https://student.unsw.edu.au/apa
? About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
Guidelines for the project assignment:
? This is an individual project, which is part from your course score. It requires effort and critical thinking.
? Use font Times New Roman, Calibri or Arial.
? Use 1.5 or double line spacing with left Justify all paragraphs.
? Use the footer function to insert the page number.
? Ensure that you follow the APA style in your project.
? Your project report length should be between 1300 to 1500 words.
? 10 Marks for the written project.
? 5 Marks for the presentation.
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