We Are Lions Pepsi Commercial Research Paper

We Are Lions Pepsi Commercial Analyzing “We are lions” Pepsi commercial

Advertising in the 21st Century

Assignment One

We Are Lions Pepsi Commercial Research Paper
We Are Lions Pepsi Commercial Research Paper

Task: Case Analysis Report (approximately 2000 words)

Contribution: Individual

Marks: 100 marks (30% weighting)

This assignment is about analyzing a case study of the controversial 2017 Pepsi “We

Are the Lions” commercial https://www.youtube.com/watch?v=dA5Yq1DLSmQ

Assignment format

The suggested format for your report is

Executive summary – no more than 1-1 ½ pages

Problem Description

  • state the problem
  • describe the causes and outcomes of the problem


  • Of individual issues identified; and
  • Their impact on the efficacy of the campaign.


  • state the recommendation,
  • justify your recommendation using models and theories

Submission details

You are expected to

  • Include a Swinburne assignment cover sheet and upload to Canvas
  • Ensure the work submitted is grammatically correct, proofed and presented in a professional manner.
  • Ensure it is structured and referenced correctly using Swinburne Harvard Style

referencing see https://www.swinburne.edu.au/library/referencing/

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