We Are Lions Pepsi Commercial Analyzing “We are lions” Pepsi commercial
Advertising in the 21st Century
Assignment One
Task: Case Analysis Report (approximately 2000 words)
Contribution: Individual
Marks: 100 marks (30% weighting)
This assignment is about analyzing a case study of the controversial 2017 Pepsi “We
Are the Lions” commercial https://www.youtube.com/watch?v=dA5Yq1DLSmQ
Assignment format
The suggested format for your report is
Executive summary – no more than 1-1 ½ pages
Problem Description
- state the problem
- describe the causes and outcomes of the problem
Analysis
- Of individual issues identified; and
- Their impact on the efficacy of the campaign.
Recommendation
- state the recommendation,
- justify your recommendation using models and theories
Submission details
You are expected to
- Include a Swinburne assignment cover sheet and upload to Canvas
- Ensure the work submitted is grammatically correct, proofed and presented in a professional manner.
- Ensure it is structured and referenced correctly using Swinburne Harvard Style
referencing see https://www.swinburne.edu.au/library/referencing/
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