Brookside Dairy Company Sustainability Strategy
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Sustainability
Corporate sustainability is an issue that continues to garner increased attention and importance for shareholders, consumers, and companies alike. Since 2004, Corporate Knights, a Canadian media firm, has published a list of the top 100 sustainable companies in the world. The efforts and profits among those highest on the list demonstrate that companies are increasingly able to adopt strategies that are socially and environmentally responsible and financially lucrative. Consider Umicore, the top company on Corporate Knight’s 2013 Global 100 list.
Umicore is a Belgian-based materials technology firm recognized for its treatment of their employees, the products it produces, its profitability, and its efficiency. According to Doug Marrow, Corporate Knight’s vice president of research, “Relative to its global peers in the materials industry group, the company squeezes more revenue out of each resource input (including energy and water), while generating less externalities (greenhouse gas emissions and waste)” (Smith, 2011). However, Umicore’s efforts extend beyond its own sustainability strategies. According to Morrow, “They generate over half of their revenue by selling products that help other firms improve their sustainability performance, such as energy efficiency” (Smith, 2011). The company has, in effect, created a comprehensive business model based on sustainability.
To prepare, consider the implications of expanding the definition of sustainability to include economic and social elements. Think about how implementing a strategy for improving sustainability can benefit the organization you chose for your SSP which you chose was(Brookside Dairy Company )
By Day 4 of Week 6, post a two page response. Apply systems and sustainability principles to develop a sustainability strategy. Identify three actions that the organization you chose for your SSP(Brookside Dairy Company ) can take to implement a more sustainable business strategy. Explain the potential systemic benefits of each action included in the sustainability strategy. Explain the relationships between sustainability and other organizational goals, such as managing quality, building learning organizations, and improving adaptability. Explain the benefits of the organization)(Brookside Dairy Company exploiting those relationships. Explain the ethical implications of implementing a strategy for improving sustainability for that organization (Brookside Dairy Company ).
Extend the conversation by identifying implications for practice or research, as well as for your own research agenda, where appropriate. Be sure to integrate one or two new related and engaging questions that will extend the discussion about your post in constructive ways. Try to think of a question(s) that will engage your peers in critical analysis and thinking about your organization, which may provide insight for your use as you continue preparing your sections of the major Weeks 4 and 7 Sustainable Solutions Paper (SSP)(Brookside Dairy Company ) due in this course.
Include proper APA citations and adhere to all APA style guidelines.
****** please take note, that all questions that is required to be answered in this research paper ( see instructions) has to be answered about the company I choose to do my SSP on which is Brookside Dairy Company !!!. This has been an ongoing term paper.
Lastly please follow the instructions clearly and list all the necessary information and don’t forget the question ( see instructions) that needs to be incorporated !!!!!
SAMPLE ANSWER
Brookside Dairy Company Sustainability Strategy
Sustainability is a rather important factor for most organizations today as many have realized the advantages it carries with it. Implementing a more sustainable business strategy requires hard work and commitment, both on the part of employees as well as their leaders. For the Brookside Dairy Company to implement a more sustainable business strategy, the organization must take some actions to ensure the process is effective. First, for the new strategy to be effectively implemented, it is important to create and internalize the corporate sustainability culture (Tàbara & Ilhan, 2008). Second, the organization needs to assess the current and prospective sustainability issues (Delong & Mcdermott, 2013). Third, Brookside Dairy Company needs to determine its sustainability strategies and goals before it can manage to implement a more sustainable business strategy (Taylor, Osland & Egri, 2012).
These actions are important for Brookside Dairy Company as they possess potential systemic benefits. The first action can greatly benefit the systems as it features the adoption of a sustainability culture within the organization. Therefore, all members of the organization will have to adapt to this culture which will ensure that all activities are sustainable (Tàbara & Ilhan, 2008). Thus, the dairy products will be produced only under the best circumstances, without misusing resources, but still ensuring that the products are of high quality (Seidel, Recker & vom Brocke, 2013). Since a sustainability culture will require the organization to always plan ahead, the long term approach will ensure that the employees work hard to ensure that their performance will also benefit the economy as well. The second action will also benefit the systems in that the Brookside Dairy Company will know which sustainability issues to expect. Thus, it will be prepared for these issues and hence the social, economic, and environment systems will not be affected by the company’s actions (Delong & Mcdermott, 2013). Lastly, it will be beneficial for all systems when the company prepares sustainability strategies and goals. The company will be aware of what its duties to the three systems (Taylor, Osland & Egri, 2012). Thus, it will be able to adapt operations by implementing the strategies, and ensuring the goals set are met.
Sustainability has a very close relationship with other organizational goals as it is also supposed to ensure the organization achieves success, but through the right procedure and actions (Kuei & Lu, 2013). For example, sustainability and managing quality are both aimed at benefiting the social, economic and environment systems. When the two are not used side by side, the systems will suffer as a result of resources being misused and consumers being provided with poor dairy quality products (Seidel, Recker & vom Brocke, 2013). Sustainability and building learning organizations also share a close relationship. This is because the organization will ensure the growth of employee skills as they work, and with sustainability, they will also be taught how to use resources responsibly.
When the Brookside Dairy Company exploits these relationships between its goals and sustainability, better performance results are expected. This is because as the employees are working towards meeting their goals, they will also be working towards ensuring that the resources necessary for the organization to run effectively are being preserved (Kuei & Lu, 2013).
The ethical implications of implementing a strategy for improving sustainability for Brookside Dairy Company are many. For example, customers will be fully satisfied from high quality dairy products. This is because the organization will not use chemicals to better the products, but instead will use pure milk. Second, the economy will benefit from better performance of this company. This is because employees will adapt a culture that ensures they work harder to improve their performance and in return increase revenue for the organization. Lastly, the environment will be free from pollution as the Brookside Dairy Company will make a point of ensuring that resources are not misused. Thus by products will be transformed into other dairy products as required.
The Brookside Dairy Company will also be able to benefit from further research. This is because milk can be used to process many products, which will eventually benefit all systems. However, the question is, “Is there a way for the waste by-products to be further processed into important products?” The implication for this research is that the company will benefit from more incomes, be able to offer more jobs, and also avoid waste which may end up polluting the environment.
References
Delong, D., & Mcdermott, M. (2013). Current Perceptions, Prominence and Prevalence Of Sustainability In The Marketing Curriculum. Marketing Management Journal, 23(2), 101-116.
Kuei, C., & Lu, M. H. (2013). Integrating quality management principles into sustainability management. Total Quality Management & Business Excellence, 24(1/2), 62-78. doi:10.1080/14783363.2012.669536
Seidel, S., Recker, J., & vom Brocke, J. (2013). Sensemaking And Sustainable Practicing: Functional Affordances Of Information Systems In Green Transformations. MIS Quarterly, 37(4), 1275-A10.
Tàbara, J., & Ilhan, A. (2008). Culture as trigger for sustainability transition in the water domain: the case of the Spanish water policy and the Ebro river basin. Regional Environmental Change, 8(2), 59-71. doi:10.1007/s10113-007-0043-3
Taylor, S., Osland, J., & Egri, C. P. (2012). Guest editors’ introduction: Introduction to HRM’s role in sustainability: Systems, strategies, and practices. Human Resource Management, 51(6), 789-798. https://www.doi:10.1002/hrm.21509
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