Health Care Marketing and Product Development

Health Care Marketing and Product Development Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products.

Health Care Marketing and Product Development
Health Care Marketing and Product Development

Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.

Health Care Marketing and Product Development

That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, and—most important—identification of the customer.

Health Care Marketing and Product Development

Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three to four (3-4) page paper in which you:

Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s).

Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.

Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.

Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.

Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Health Care Marketing and Product Development

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze how products evolve through the four stages of the product life cycle.

Determine the appropriate product succession planning efforts of health care services.

Examine the marketing research process and market segmentation strategies in the health care industry.

Evaluate marketing research tools involved in the marketing process.

Use technology and information resources to research issues in health services strategic marketing.

Write clearly and concisely about health services strategic marketing using proper writing mechanics.

 

Evidenced Based Article on Diagnosis and Plan of Care

Evidenced Based Article on Diagnosis and Plan of Care

Recent Evidenced Based Article on Diagnosis and Plan of Care
Recent Evidenced Based Article on Diagnosis and Plan of Care

Fine a recently evidenced based-article (publishing date must be LESS than 5 years) related to your diagnosis and plan of care. ONLY 2 PARAGRAPHS

Why you should not use benzodiazepines, like Ativan, to treat anxiety. –It is addicting

Ï Summarize the study and findings

Ï Rate the level of evidence

Ï Discuss the generalizability of the recommendations

Ï Discuss the limitations and strengths of the study/article

Ï Share if/how you will incorporate these findings in future patient encounters. Evidence-based health care practices are available for a number of conditions such as asthma, heart failure, and diabetes.

Management of Gastrointestinal Angiodysplasia

Management of Gastrointestinal Angiodysplasia Management (treatments) of gastrointestinal angiodysplasia. Systemic review and meta-analysis.

Management of Gastrointestinal Angiodysplasia
Management of Gastrointestinal Angiodysplasia

Master’s thesis format.

Management of GIADs (gastrointestinal angiodysplasias). Pharmacological treatment ,hormonal therapy,Thalidomide,somatostatin analogues ( with tables, for example table showing summary of studies analyzing the effect of hormonal therapy in the management of GI bleeding due to ADs divided to authors , study design ,patients, therapy schedules , follow-ups and results) . and also endoscopic therapy of GIADs bleeding.

You can look at the following study (pharmacological treatment of gastrointestinal bleeding due to angiodysplasias: A position paper of the Italian Society of Gastroenterology (SIGE). Gastrointestinal angiodysplasia (GIAD) are red flat arborized lesions that are found throughout the entire gastrointestinal tract.

Unidentified Condition and Symptom Presentation

Unidentified Condition and Symptom Presentation Throughout the discussions in this course, we will be focusing on one single condition; gradually unfolding week by week how this condition can grossly affect the entire human body and its systems.

Unidentified Condition and Symptom Presentation
Unidentified Condition and Symptom Presentation

The goal of the course discussions is primarily, to build upon the skill of differential diagnosis and secondary, to give a clear view as to how a single pathological process can possess the ability to affect an entire human organism.

Each week you will be presented with varying components of a new system being adversely affected by the unidentified condition. Your task as a healthcare professional in training is to thoroughly research and envelop yourself within the process of differential diagnosis to arrive at a definitive diagnosis at the end of the course in Unit 8.

In phase one of the discussion, you will be tasked with presenting your researched information into a video or written presentation answering the questions below, while also considering your response and symptom presentation from Units 1, 2, 3 and 4.

Video presentations should be a minimum of three minutes in length and should not exceed four minutes. Written presentations should be a minimum of 2-3 paragraphs per each diagnosed condition (3 conditions minimum).

Unidentified Condition and Symptom Presentation

Symptom Presentation:

Glutamate: Increased production of the neurotransmitter Glutamate

Memory Loss: Recent demonstrated memory loss

Previously, you researched and considered three conditions through the process of differential diagnosis that would present with varying abnormalities in homeostasis, metabolism, triglycerides, and DNA in Unit 1. Abnormalities in oxidation, plasma and tissue enzyme activity, inflammation and alopecia respectively in Unit 2. Increased cortisol and demonstrated a bone loss in Unit 3 and fibromyalgia and muscle atrophy in Unit 4. Given the new symptom presentation above, consider and answer the following questions within a video or written presentation:

If choosing a video presentation, spend a minimum of one minute on each of the three questions below. If choosing a written presentation, create 2-3 paragraphs per each of the questions listed below.

Is there a connection between the previous increased cortisol symptoms and increased production in the neurotransmitter glutamate? Explain or debunk this connection.

Are increased cortisol and increased glutamate associated with memory loss and neuron degradation in the central nervous system (CNS)? Rationalize and explain your answer.

Unidentified Condition and Symptom Presentation

Do you believe this recent memory loss to be purely psychologically associated, purely biochemically associated or a mixture of both? Rationalize and explain your answer.

Within your video or written presentation, please be certain to validate your opinions and ideas while disclosing the sources utilized within your video presentation or written presentation (APA format).

Please be sure to validate your opinions and ideas with citations and references in APA format.

Foundation of US Legal Systems Essay Paper

Foundation of US Legal Systems Essay Paper Explain the difference between a trial court and an appellate court. How do the cases differ at the trial level and at the appellate level? How do the judges differ at the trial level and at the appellate level? How do we know if the outcome of a court decision is a binding authority?

Foundation of US Legal Systems Essay Paper
Foundation of US Legal Systems Essay Paper

Write your answers to the above questions in a 500-word essay, double-spaced, and upload to Blackboard as a Word file. Cite any sources that you use in APA style.

  1. Analyze the qualities and impact of a leader within health care settings.
  2. Reflect on the influences that communication, change, and conflict have on practice decisions and outcomes.
  3. Promote a supportive and educative workplace culture by enlisting the support of team members and contributing to their professional development.
  4. Analyze the role of the manager and the skills and qualities required to make effective decisions and meet health service quality and expectations.

Foundation of US Legal Systems Essay Paper Guidelines for this Assessment

Using an identified model of reflection you will write an essay on leadership which demonstrates your learning from experience within the unit. You may use examples from your in-class group work/or from experience in placement practice. These will fulfill the outcomes as above. Because you are using a reflective model you will need to put in a personal development plan (Action plan) as an appendix.

Frequently asked Questions (in no particular order)

Ï Do I write a personal reflection?

No this is an academic essay and should be written in the third person. You will only use the reflective model as a guide to help you. The assignment is to be treated as a discussion paper and you will be analyzing and evaluating the leadership and management issues as applied to the learning outcomes and practice witnessed. This practice can be in class sessions or on placement areas. If you are writing about in class sessions look at how this might impact if these were seen in placements.

Ï What about the dates on some references being old (over 10 years)?

There are a number of older references that come up in Leadership and Change is one of these. Lewinsí work is from the 1930s but it is classic text and used for good reasons. Belbin is a similar issue. What is important is to relate it to todayís workplace and perhaps link to the Leadership Academy or to the NHS initiatives.

Ï Can I use international references (non-UK)?

Yes use references that are appropriate, relevant and identify their relevance for what you are saying. There are many papers that come from the US or from Australia and they have similar issues to face. Remember it is about leadership, management and team working so this can apply to any organisation, just apply it to the situation you use as an example.

Ï How many references do I need ñ is it 1 per 100 words?

There is no hard rule. By limiting yourself to 1 per hundred words this may mean that you are not referencing statements made. You need to back up your comments and analysis with reference materials. Do read widely and apply this to your examples from practice. Remember if you write ìResearch (Studies) showî we want to know which! Reference them!

Ï Conflict – what if there was no conflict?

Then donít make one up ñ be analytical as to why there was no conflict. Look at the Tuckman (1965; 1977) stages of team development- yet another older reference ñ and link to where the team was in their stage of development. Or look at whether or not the management and leadership style was responsible for this. You may want to compare the styles from two different placements if there was one good and one not so good.

Ï Personal Development Plan ñ what do I do with this?

Look at what you have concluded and think about which skills you may wish to enhance in the coming months/year. Look at the PAD and use 2 of the items that underpin the learning outcomes. Communication perhaps or personal and people development may be key. You can choose what you feel is most appropriate for you but remember to keep it as a SMART or GROW development.

General tips:

Foundation of US Legal Systems Essay Paper Introduction

Write your introduction once you have finished writing your assignment to ensure you donít tie yourself down. If you do write it first make sure you have included everything identified here within your text. Be succinct in the introduction.

Do not tie yourself down before hand as it means you may miss something in the text. Choose a model (Gibbs model 1988)

Ï Main body of text

Ensure you use complete sentences that actually make sense. Do not use redactions (donít) and please ensure you are using UK spelling and grammar checkers. Check all references are spelled correctly in text and list and check the referencing guidance if you are unsure. Also make sure they are all present in the list.

Read widely and use it. Do not put in a bibliography Ö use the reference.

Check the flow and use complete sentences and paragraphs. Single sentences are not paragraphs. Look at the content Ö does it follow on? If you are changing the subject use a new paragraph.

Cut out and highlight the learning outcomes and keep checking that you are including them all.

Ensure you change all names and use full names rather than Sister X or Staff nurse A as this is more respectful.

In order to develop your essay, you need to consider the following:

Ï Define and discuss how leadership & management influence healthcare practice. Demonstrate your knowledge & understanding of the impact of different styles within any given workplace.

Ï Link leadership theory to specific examples witnessed or experienced in practice and suggests possible alternative actions that could have been taken. Remember to link your discussion to the NMC Code (2018), NHS Leadership Academy Model (2013) and relevant research.

Ï Finally, and briefly, you need to identify areas for your own personal development in relation to leadership, management & teamwork. You need to include a personal development plan attached as Appendix 1 (a maximum of 2 development points are required).

Ï When identifying your own areas for development and writing your personal development plan, it is recommended that you use the 1st person.

Health Care Reforms, past or present

Health Care Reforms, past or present
Health Care Reforms, past or present

Health Care Reforms, past or present

Critical Essay Topics

  • Health Care Reforms, past or present
  • Social Media (i.e. How online friendships are made or how they differ than in real life, effect on marketing or culture, relationship to news, or other options you may check with me about).
  • Topics about cultural diversity or bilingualism
  • Racism or other specific forms of discrimination
  • GMOs or other topics in agriculture
  • Environmental safety practices (such as oil or mining) or environmental pollution
  • Evaluate or analyze an art form
  • A current government policy (besides health care)
  • How the media influences stereotypes, insecurities or commerce
  • The reason behind the design of an American monument or other form of meaningful architecture
  • Physical fitness or wellness
  • A new technological advancement
  • An addiction or disease
  • Gaming
  • Future trends in careers or employment
  • Common Debates

You may write on one of these common debates, but the focus should be on finding a unique point of view that is explained in terms of where it fits among other arguments on the same topic. A few examples of common debates are: gun control, Roe vs. Wade or climate change.

Select a problem and analyze its causes and effects. Make sure that you consider:

  • The immediate and hidden causes of that problem
  • The logical sequence of your argument, your own credibility (establish your credibility)
  • Details that affect that cause
  • Sources that will support your argument
  • A bibliography in MLA format (a work cited page)
  • Any objections or arguments against your points
  • Be sure to consider the needs of your audience.

As noted in M10, historical events are often the subject of causal arguments. In addition to the list of topics available, you may select a historical topic for the causal essay. It is worth noting that you will be continuing with your topic to work on the next critical essay, the proposal essay, as well. Therefore, it is advised that you pick a subject that you can create a causal essay for and then go on to write a proposal argument about. In some cases, you can request the option to work on two difference subjects for each assignment. Contact me by email to discuss if you wish to choose this option. This assignment meets the course learning objective to be able to describe, analyze and write contemporary arguments.

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Vulnerable and Undeserved Populations

Vulnerable and Undeserved Populations
Vulnerable and Undeserved Populations

Vulnerable and Undeserved Populations

3 PEER REVIEWED references within last 5 years…. 1 from the book Stanhope & Lancaster (2016) Public Health Nursing Population-Centered Health Care in the Community (9th ed) St. Louis:MO: Elsevier Saunders. Chapter 32 and chapter 36

Introduction: Discuss the aspects of your chosen vulnerable population (Ex. people with mental health problems, and who abuse addictive substances.)

2nd paragraph: Discuss the reason why is the group considered vulnerable. see pages 716 and 717 of chapter 32

Discuss what are the most common communicable diseases in this population and why (Ex Hepatitis C, HIV and Cirrhosis) include all 3

Discuss barriers to healthcare and access to care for your vulnerable population. (Ex . no job so no insurance for drug treatment, no ability to pay for halfway house or Rx medications for dual dx such as depression/ anxiety, etc) see chapter 32

Discuss how the issues this group is facing relates to the community/public health nursing.

Examine evidenced based practices that improve health outcomes of the vulnerable population

Use information technology to identify resources that will improve health outcomes of the vulnerable population

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The most effective strategies and rehabilitation programs

The most effective strategies and rehabilitation programs
The most effective strategies and rehabilitation programs

The most effective strategies and rehabilitation programs

You have been asked to compile a 2000-word report that evaluates the most effective strategies and a rehabilitation programs that can employed for a football player to enable them a successful return to play after Anterior Crucial Ligament reconstruction.

Title: AS2 Case Study

You are working with a strength and conditioning coach for a professional football clubs under 21ís academy team. A centre forward has recently undergone ACL reconstruction. The player is now 8-weeks post-op and has been cleared by the orthopaedic surgeon to begin more progressive rehabilitation. You have been asked to compile a 2000-word report that evaluates the most effective strategies that can employed for this player to enable them a successful return to play.

You are required to evidence an understanding of the rehabilitative demands required for an athlete following an anterior cruciate ligament reconstruction. You will need to evidence understanding of the different issues that will need to be addressed for this athlete to be able to return to their sport (e.g. restoring range of motion, addressing strength deficits, addressing loss of neuromuscular control) and provide an evidence-based critique of the effectiveness of a range of rehabilitative strategies (e.g. open v closed chain exercise; mobilisations for restoring range of motion; reactive neuromuscular or agility based training) for restoring the deficiencies this athlete would need to address (e.g. are they most effective in certain stages of the athletes rehab, what do they help repair / restore, are there recommendations or disagreements on dosage prescription, do they reduce re-injury risk).

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Medications for people whose prognosis is terminal

Medications for people whose prognosis is terminal
Medications for people whose prognosis is terminal

We shouldn’t be spending money on medications for people whose prognosis is terminal

Opinion piece, in support of the “assignment topic”

Needs to be written as if someone in last year of high school had written it

at least 550 words

NO REFERENCING REQUIRED

NEEDS TO BE PLAGIARISM FREE,

NEEDS TO HAVE QUOTES AND STATISTICS

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

We can write this or a similar paper for you! Simply fill the order form!

Impact of a leader within health care settings

Impact of a leader within health care settings
Impact of a leader within health care settings

Impact of a leader within health care settings

An individual essay that explores leadership, management and team working in professional practice

1.Analyse the qualities and impact of a leader within health care settings.

2.Reflect on the influences that communication, change and conflict have on practice decisions and outcomes.

3.Promote a supportive and educative workplace culture by enlisting the support of team members and contributing to their professional development.

4.Analyse the role of the manager and the skills and qualities required to make effective decisions and meet health service quality and expectations.

 

Guidelines for this Assessment:

Using an identified model of reflection you will write an essay on leadership which demonstrates your learning from experience within the unit. You may use examples from your in class group work/or from experience in placement practice. These will fulfill the outcomes as above. Because you are using a reflective model you will need to put in a personal development plan (Action plan) as an appendix.

Frequently asked Questions (in no particular order)

  • Do I write a personal reflection?

No this is an academic essay and should be written in the third person. You will only use the reflective model as a guide to help you. The assignment is to be treated as a discussion paper and you will be analysing and evaluating the leadership and management issues as applied to the learning outcomes and practice witnessed. This practice can be in class sessions or on placement areas. If you are writing about in class sessions look at how this might impact if these were seen in placements.

  • What about the dates on some references being old (over 10 years)?

There are a number of older references that come up in Leadership and Change is one of these. Lewinsí work is from the 1930s but it is classic text and used for good reasons. Belbin is a similar issue. What is important is to relate it to todayís workplace and perhaps link to the Leadership Academy or to the NHS initiatives.

  • Can I use international references (non-UK)?

Yes use references that are appropriate, relevant and identify their relevance for what you are saying. There are many papers that come from the US or from Australia and they have similar issues to face. Remember it is about leadership, management and team working so this can apply to any organisation, just apply it to the situation you use as an example.

  • How many references do I need ñ is it 1 per 100 words?

There is no hard rule. By limiting yourself to 1 per hundred words this may mean that you are not referencing statements made. You need to back up your comments and analysis with reference materials. Do read widely and apply this to your examples from practice. Remember if you write Research (Studies) show we want to know which! Reference them!

  •  Conflict – what if there was no conflict?

Then don’t make one up – be analytical as to why there was no conflict. Look at the Tuckman (1965; 1977) stages of team development- yet another older reference ñ and link to where the team was in their stage of development. Or look at whether or not the management and leadership style was responsible for this. You may want to compare the styles from two different placements if there was one good and one not so good.

  • Personal Development Plan – what do I do with this?

Look at what you have concluded and think about which skills you may wish to enhance in the coming months/year. Look at the PAD and use 2 of the items that underpin the learning outcomes. Communication perhaps or personal and people development may be key. You can choose what you feel is most appropriate for you but remember to keep it as a SMART or GROW development.

General tips:

  • Introduction

Write your introduction once you have finished writing your assignment to ensure you donít tie yourself down. If you do write it first make sure you have included everything identified here within your text. Be succinct in the introduction.

Do not tie yourself down before hand as it means you may miss something in the text. Choose a model (Gibbs model 1988)

  • Main body of text

Ensure you use complete sentences that actually make sense. Do not use redactions (don’t) and please ensure you are using UK spelling and grammar checkers. Check all references are spelled correctly in text and list and check the referencing guidance if you are unsure. Also make sure they are all present in the list.

Read widely and use it. Do not put in a bibliography Ö use the reference.

Check the flow and use complete sentences and paragraphs. Single sentences are not paragraphs. Look at the content Ö does it follow on? If you are changing the subject use a new paragraph.

Cut out and highlight the learning outcomes and keep checking that you are including them all.

Ensure you change all names and use full names rather than Sister X or Staff nurse A as this is more respectful.

In order to develop your essay, you need to consider the following:

  •  Define and discuss how leadership & management influence healthcare practice. Demonstrate your knowledge & understanding of the impact of different styles within any given workplace.
  • Link leadership theory to specific examples witnessed or experienced in practice and suggest possible alternative actions that could have been taken. Remember to link your discussion to the NMC Code (2018), NHS Leadership Academy Model (2013) and relevant research.
  • Finally, and briefly, you need to identify areas for your own personal development in relation to leadership, management & teamwork. You need to include a personal development plan attached as Appendix 1 (a maximum of 2 development points are required).
  • When identifying your own areas for development and writing your personal development plan, it is recommended that you use the 1st person.

We can write this or a similar paper for you! Simply fill the order form!