Baidu business model from a search-oriented model to one based on Artificial Intelligence (AI) 

Baidu business model from a search-oriented model to one based on Artificial Intelligence (AI)

Co-founded by Li and his friend Eric Xu in 2000, Baidu was China’s first home-grown search engine and was created with the mission of providing the best way for people to find information. The company offered a broad range of products and services including search services, Online-to-Offline (O2O) services, and an online video platform. Baidu’s investments in technology along with its focus on local content helped it maintain a dominant position in the rapidly growing search engine market in China. In order to establish a global footprint, Baidu forayed into emerging markets such as Brazil, Indonesia, Japan, Egypt, India, and Thailand where Internet usage continued to climb. As of July 2016, Baidu commanded over 80% of the Chinese search market, and was among the world’s top five search engines in terms of market share.

In May 2016, Baidu planned to overhaul its business model from a search-oriented model to one based on Artificial Intelligence (AI) due to a slowing revenue growth in its core search business. The company planned to focus on developing products in areas such as automatic translation, voice search, and driverless vehicles. Li also planned to emphasize user experience over income and set up a department to root out any behavior that might hurt user experience.

Li had a tough task on his hands and analysts were waiting to see how he would navigate the challenges faced by Baidu.

The following points are to guide a review and discussion of some important concepts.

• Review Baidu’s general environment segments and elements and describe in detail all the elements associated with this segment. Include three to four perspectives of the general environment.
• What are the segments in the general environment that relate to Baidu’s situation? Be specific. Provide examples and details.
• Analyze Baidu’s intended international corporate-level strategy. How was it strategized and what led to these countries of interest?
• Identify Baidu’s current challenges. Based on your analysis, what additional recommendations would you make to help Baidu achieve its goals?
• Discuss the uncertainties and risks of doing business in different regions throughout the world.

National debate over slavery

National debate over slavery
By the 1820s, slavery was under attack, and southerners countered by defending slavery as a positive good and used biblical examples to support their arguments. Explain what the southerners said, and why, and then discuss why by 1850 the national debate over slavery had changed from a primarily legal debate to a moral debate. What events caused this shift?

Reasonable accommodations for disabled candidates and employees

Reasonable accommodations for disabled candidates and employees
Human resource managers often address questions about reasonable accommodations for disabled candidates and employees. Employers are required by law to provide reasonable accommodation throughout the application and onboarding processes, as well as on the job. The key word is ‘reasonable’ and any accommodations that create undue hardship or threaten the employer do not need to be provided. In order for an individual to receive workplace accommodations, they must qualify for protection under the American with Disabilities Act (ADA).

*Describe at least three reasonable job accommodations that are routinely provided to promote equal opportunity employment. Justify your response.

Nuclear Disasters at the Chernobyl and Fukushima nuclear power plants

Nuclear Disasters at the Chernobyl and Fukushima nuclear power plants
Despite the disasters at the Chernobyl and Fukushima nuclear power plants, some still make the argument that nuclear power is a more feasible alternative to fossil fuels than other alternative energies. Do you agree?

British efforts to successfully fight and win the Revolutionary War 

British efforts to successfully fight and win the Revolutionary War 

Several factors weighed against the British in their efforts to successfully fight and win the Revolutionary War. Discuss at least four of the problems they would have had and explain how and why each of the problems was impossible to overcome. Remember to use supporting citations.

British efforts to successfully fight and win the Revolutionary War 

British efforts to successfully fight and win the Revolutionary War

Several factors weighed against the British in their efforts to successfully fight and win the Revolutionary War. Discuss at least four of the problems they would have had and explain how and why each of the problems was impossible to overcome. Remember to use supporting citations.

Create an initial policy draft for new employees

Instructions:

Create an initial policy draft for new employees

Career Relevancy

Communication is the key to any good relationship. That is true in interpersonal relationships along with how a company runs. Additionally, having a system-wide understanding of proper communication channels and policy will help avoid miscommunication and potentially catastrophic issues. You will likely have to not only know your own company’s communication policy, but possibly even write one. Some areas you might address could include crafting a company social media policy, designing a presentation that could be given to a team of supervisors on employee management style and communication, and describing the kinds of topics that should be covered in an employee exit interview. While policies may differ from business to business, having a solid foundation of communication strategies will help you succeed as an HR professional.

Prompt

Your company is revisiting the communication policy and channels due to impending growth. Previously, your company was small and didn’t have an official policy in place.

Create an initial policy draft for new employees and to share with current employees during their yearly training. Consider how you will address the following:

Workplace communications

External communications

Electronic and wireless communications

Social media communications

Why Nations Fail

Why Nations Fail
What is the main premise of the book?
What are the strengths of the book?
What did you learn from this book?

Economic of the Global Economy

What is the central idea of mercantilism? Explain how this central idea is illustrated in the recent neomercantilist policies.

Project Management for Business

Your company ‘Popup’ is a private sector company currently operating across the Southeast area of England. Popup is contracted by local councils as a project to take their dis-used land or building spaces and create a venue for local independent businesses and the community

The aim is to create a space that supports local communities with jobs, innovation, and training. The local communities get a well-designed space containing independent cosmopolitan food & drink sellers and unique retailers. The local independent businesses rent a ‘unit’ from the local council and get a network of like-minded businesses and potential customers. There is also free temporary space available for charities to book and for community workshops such as children’s art and crafts to book. In addition, there is rented space available for businesses wishing to run short events (1-5 days).  

This idea has been successfully adopted in other areas of the UK and Popup are keen to capitalise on local government post Covid funding to encourage the growth of local independent businesses. There is also growing demand for different entertainment ideas for young adults, families as well as for use for corporate events. For an example of something similar – see popbrixton.org. You should also carry out further research into similar projects.

The project sponsor is the Development Manager of Hatfield Council who wants to develop a dis-used warehouse on the outskirts of Hatfield town centre and wants Popup to design and get the building ready. The project will be known as ‘Pop Hatfield’
The dis-used building in Hatfield is a doubled storeyed premise with a floor space of 80 metres by 80 metres on each floor in which to develop this venue. The premises were a former warehouse and are structurally sound and have no fixtures or fittings remaining (i.e. internal walls, shelves, cupboards). The floor and walls are bare. There is a stable usable staircase between the two floors though there is no lift or other access to the top floor currently. There is water, electricity and gas supply connected to the building.  
Hatfield Council have appointed Popup and therefore planning permission has already been granted. However, other licences need to be researched and acquired (e.g., food, alcohol, music, trading) 

The project will require the project team to both design and fit out the venue ready for local businesses to move into. Local business will then need to fit out their individual units and this is NOT in scope for Pop Hatfield’s project team. The ground floor business units are shipping containers (use 6m length ones) and the first-floor units need to be a similar size but need to be flat pack assembly of some description to get them up to the first floor. In addition, the project includes setting up an area for corporate events and an area for charity/community use. These areas need to be contained for privacy and noise. Finally, there needs to be toilet facilities and seating areas to accommodate people when eating, drinking & relaxing. Please note that you must include provision to meet Accessibility legislation.

The project team will also need to secure suitable contractors and suppliers for this work. Please note that Pop Hatfield have the funds for this project from Hatfield Council and therefore are not looking for any loans or investors. There will be a £2000/month leasehold fee for the property for the first year. External contractor day rate is £250 per contractor and the day rate for the internal project team is £100 per team member. The project will run between 1st Feb 2023 and 31st May 2023 and therefore must be completed by 1st June 2023. This project period should also include time for checks and project sign off. Project exclusions are as follows: marketing and sign up of local business, individual unit refits

all the contain the core elements of a Project Initiation Document (PID) will need to include all of the activities required to successfully complete this project. 

Project Requirements
You and your team, as employees of ‘Popup’ should develop a Project Initiation Document (PID) for this ‘Pop Hatfield’ project. 

The areas to be covered are
• Defining the requirements of the venue in terms of number of units for the building including all requirements such as the area for corporate events and area for charity/ community use. 
• Building and designing a plan for the building based on the details above, obtaining quotations from suppliers, development of rooms (this will include structural work as well as decorative work though NOT fitting out as specified above), monitoring the development programme, purchasing and installing the major items specified above, supervising the development, acceptance and ensuring the venue is ready for handover to an operations team who will liaise with local businesses and charities/ local community for further fitting details.
• You will also need to design this venue and ensure you include all of the aspects defined above such as the toilet facilities, seating areas and so on.
• Extensive testing of the venue will be needed before it is handed over to the operations team.
• You do not need to worry about marketing, sign up of local businesses or staffing it when it is opened. This is the remit of the operations team and excluded from your project

The scope of your project includes planning, sourcing and completing a plan for the work above and you are not responsible for any marketing activities or operational issues related to this venue. Your focus is just the project and to convert the space into a fully operational Popup venue.

The Project Initiation Document (PID) is to have the following contents:
Team Work

• Introduction
• Project Objectives
• Constraints of the project
• Assumptions made
• Layout plan (a sketch of the 2 floors)
• Brief description of venue to explain plans drawn
• Work Breakdown Structure (WBS)
• Scope (Summary of the main headings of the WBS)
• Precedence table (with resource column)
• Network diagram including PERT and a Gantt chart where possible for higher marks here
• Roles and responsibilities
• RACI matrix
• Budget for project

The project will run between 1st Feb 2023 and 31st May 2023 and therefore must be completed by 1st June 2023.
The project team will also need to secure suitable contractors and suppliers for this work. Please note that Pop Hatfield have the funds for this project from Hatfield Council and therefore are not looking for any loans or investors. There will be a £2000/month leasehold fee for the property for the first year. External contractor day rate is £250 per contractor and the day rate for the internal project team is £100 per team member.

Your team should keep a record of team meetings in terms of when the meeting was, who attended and what was agreed and this should be submitted in the Appendix. This will help the lecturers if there are issues in the team. No other work is required in an appendix. Please have all elements specified above in the main body of the report. A template for the assignment has been provided.

A suggested template for this assignment has been provided in the assignment 2 support Unit on Canvas.

How the marks will be awarded (30% of module mark) 

Mark scheme Weighting
Introduction
Introduction to the project and what is contained in the report 4
Project Objectives – ensure these are SMART
These are specific to the project, such as how much it will cost, how long it will take, what will be delivered etc 
Should contain a short justification stating the importance of project objectives using ACADEMIC SOURCES 4
Constraints
Items that restrict the way the project can be done, such as working week days only, preservation of trees
Should contain a short justification stating the importance of identifying constraints using ACADEMIC SOURCES 4
Assumptions
Items that might prevent you carrying out the project that you assume will be ok, such as, planning permission granted, access to the site, working hours etc
Should contain a short justification stating the importance of assumptions using ACADEMIC SOURCES 4
Plan of the building and themes 
Sketch/ drawing of the building (both floors) which includes all requirements for the venue. A short description of the design choices made (please do not spend too much time on this – this is required to contextualise the rest of your work and has a small proportion of the marks) 8
Work Breakdown Structure
This should be numbered, hierarchically with the lower components clear subsets of the higher item. Most of the items should be shown as work to be done (activity based). All main requirements for designing and refurbishing the building to create this venue should be included
Should contain a short justification stating the importance of WBS using ACADEMIC SOURCES 15
Scope statement
A summary of what the project will achieve. A summary of the activity within each of the top level activities in the WBS. Should also say what it will not cover, such as day to day operation. 
Should contain a short justification stating the importance of defining the scope using ACADEMIC SOURCES 6
Precedence table and Network diagram 
Schedule of activities – all activities and predecessors identified. Durations identified, inclusion of PERT will add detail to estimation and therefore marks. (8 marks) 
Network diagram – Key to denote what numbers and nodes mean, consistent with precedence table, overall duration and critical path identified. Within the timeframe allowed. Working days have been considered.(10 marks)
Inclusion of a Gantt chart to show the network diagram on a timeline will also attract more marks. (4 marks)