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The Coca-Cola company Print advertisement

The Coca-Cola company Print advertisement
The Coca-Cola company Print advertisement

The Coca-Cola company Print advertisement

Order Instructions:

please use relevant ads from adsoftheworld.com, www.luerzersarchive.net? or www.coloribus.com and such websites

SAMPLE ANSWER

Introduction

The primary purpose of this paper is to identify two print advertisements of a product of choice. In this case, I will use Coca-Cola Company that targets two different consumers in the market according to this study. The paper therefore, seeks to determine the positioning of the product in the market and the segmentation of the company’s products. Also included in the paper will be an analysis of the target market of the company’s advertisements and their effectiveness in communicating the message to its intended audiences.

Part A 

The Positioning of the Products in the Advertisements

The Coca-Cola company has been in the soft drink industry for quite a period, with this achieved through an approach that seeks to keep the company’s position safely. The company has formally taken the privilege of drawing its strength globally since its products are known in the entire world through an efficient marketing strategy.[1] In accordance to the ads detailed in the appendix, it is evident that the company pays its attention to the cultural and social attributions in the society as a strategy of positioning its products.

The first add gives a depiction of an image that relates well with youths who would want their names registered on the Coke bottles for a proposal of marriage. The company has in the second image used a social interaction as a possibility of sharing its product, a factor that depicts the approach in using the social platform as an avenue to position its product globally and locally.

According to the two images, it is critical to note that the positioning is different. This is in consideration of the fact that experiences, and personal preferences of individuals may differ in accordance to their different localities.[2] Marketers therefore make the products positioning different to meet the individual needs of each customers and for the benefit of the company. This remains the key element that has kept its positioning in the market, a factor that has supportedthe company’s profitability and effectiveness.
The Five Bases of Segmentations Utilized

Market segmentation according to sources is an approach used by marketers in dividing a market into groups or rather segments to suit the different needs of customers who exhibit similar purchasing behaviors. In our case, Coca-Cola in segmenting the market acknowledges its various buyers by developing a different marketing mix.[3] Through a mass marketing approach, the company uses a marketing approach that treats the market as a total whole by providing its Coke products for the buyers in the market. Through market segmentation, the company is in a position of targeting different groups of customers through an approach that adapts the product to suit the targeted segment. This example can, therefore, be depicted in the ads since they focus on;

Geographic Base;

In both the ads, it is evident that the setting of the region is urbanized, thus giving the illusion that the company has segmented its product to the urban population.

Demographic Base;

In this, the ads depict a certain age and genders.[4] The first ad gives the illusion of a young man proposing to a lady upon the putting of his name on the coke bottle. In the second ad, there are two intellectual men of young age sharing their possibilities through indulging in the company’s products.

The Target Market within the Advertisements

It is critical to determine that Coca-Cola primarily targets the whole market rather than particular sections of the population. However, this does not typically mean that the company has not a differentiation strategy to meet the needs of the whole market. In the ads, it is notable that the company has introduced a diet coke as a segment of its different products.[5] Through this, the consumers, young in nature are given the privilege of writing their names on the bottles, a factor that is enhancing the buying power of the young population. The diet coke according to the image is a product also designed for people who would not want to take too much sugars and calories, thus making it acceptable to different people in the targeted market.

On the second ad, the company has also developed an approach to working smart through giving an illusion of intellectual young men sharing a coke over a chat. This ad gives the impression that Coca-Cola Company seems popular within the young generation who would share possibilities through a drink.[6] Both the ads, therefore, provide the company’s target groups the privilege of choosing what they want, especially for the people who would not want to drink much sugar. This makes diet coke the option for such consumers.

The Effectiveness of Communication in the Ads

According to the two ads, it is critical to determine that the advertisers have effectively communicated the message to their target audiences. The ads have well-detailed information giving the consumers the necessary knowledge they need to know about the products. The diet coke ad enables different customers also to have their preferences acknowledged by the company, a factor that would promote the buying power of the targeted audience.[7] However, it is essential; to determine the fact that the advertisers did not include the products prices in the ads, a factor that may challenge their audience in determining the prices of the products.

Part B

Stimulus Generalization

It is critical to mention that some private labels and brands often mimic the trade dress of other leading market brands. This is how stimulus generalization occurs with the features linked to the leading manufacturers brands generalized as a private-label. An instance of this can be depicted in a positive relationship that involves a pleasurable feeling for certain products in the market that can be steered by another product that is identical to an original brand.[8] The main reason for copying of other brands is to increase a company’s sales through a parallel response given by customers who perceive the product has the same individuality similar to the original product. The primary objective of using this approach remains in the fact that it enhances the projection of one brand to others.

How the Concept of Stimulus Generalization Has Been Used

Otherwise known as copycat branding, the stimulus generalization enables manufacturers to get opportunities of developing product packages that are in a way similar to that of a leading brand in the market. Manufacturer’s for that used the visual cues such as size, shape, color and image of the main brand that attracts consumer’s attention within the marketplace.[9] It is, therefore, essential to note that the stimulus generalization approach has mainly been used in:

  1. 1. Family Branding;

I this, several products capitalize on the reputation of another manufacturing companies name. Companies such as Campbell, Heinz, Google, Virgin, and General Electric rely on various corporate brands to sell their products.[10]

  1. 2. Licensing;

This approach allows well-known brands in the market to rent names.[11] This approach has gained fame in the market today since many marketers link their products and services with the already established brands.

  1. Product-Line Extension;

In this, related products are inclusively added to an already established brand. This can be depicted in Dole, which mainly deals in fruits and was in a position to incorporate refrigeration juices and juice bars while Sun-Maid included raising bread from raisins.[12]

  1. Look-alike Packaging;

Through this approach, distinctive packaging designs are created in strong associations with particular brands. This method is primarily utilized by the makers of generic brands and who wish to communicate a quality image by inducing the similar packages of a leading brand.[13] The imitation of successful brands is an approach that is likely to occur in a crowded market environment.

According to this study, it is evident to note that the attitudes and behaviors that are mainly conditioned to a particular brand may be transferred to another product into a similar category and name as well as other products with the same name but of a different group. To demonstrate this in an example, Wal-Mart opened its functions as an organized retail store for multibrand.[14] As soon as the brand was registered in the consumer’s heads and recognized in the market, the company developed a private label for the parallel and the unparallel merchandises, a factor that saw a similar response from their consumers who purchased these products from the company’s stores.

The Advantages and Disadvantages of Copying From an Original Brand

In this study, the quality and performance of a brand in the market remains one of the essential factors in spurring the process of stimulus generalization. It is therefore, essential to determine that companies can either be advantaged or disadvantaged in the copying of their brands. This is ostensible from the fact that the quality of a brand determines the consumer’s interest in the brands.[15] In the event that the quality of a copied product is lower than that of the original brand, the consumers are likely to exhibit a positive feeling towards the original product, a factor that benefits the brand manufacturer.

However, in any case the quality of the two competitors turns out to be equal, consumers are likely to consider the pricing premium they pay for an original brand and choose to purchase the copied product. In this, it is, therefore, essential to note that the consumers association with a product can be influenced by their belief in a product.[16] A company’s reputation, therefore, plays a role in creating a strong impact on brand evaluations.

It is empirical to mention that the strategic benefits of stimulus generalization may outweigh the advantages within the confines of strategic marketing. In my view, the stimulus generalization is likely to present itself with the opportunities of an open economy[17] that is offered by different markets.

In as much as the market is not only limited to a single brand, the main disadvantage evident in this case is in the challenges that consumers face in making a choice. In the case that a customer is not pleased with a chosen version of products, they have the liberty to pick another product with a similar brand name.[18] Some companies will therefore never get out of business once they get hold of the marketing concept of establishing their ventures as brand names.

Similarities and Differences between the Two Products

The images attached in the appendix of this paper give two principal products; Nescafe and Sainsbury’s full roast. The table below depicts the similarities and differences between the two products with Nescafe being the original brand.

Similarities Differences
1.Same Content between the two products 1. Dis-similar shape on container or packaging
2. Same color of container used in packaging 2. Dis-similar lead color used in covering the content of the package.
3. Same container size and shape 3. Different visual cue.
4. Same Label coloring 4. Different brand names.

Through the use of visual cues, shape, color, and size of an established brand, consumers are at times attracted to such private labels within a shopping environment, a factor that makes the private-label products generated by the original brand in the market.

WhetherCopying Bring Benefits or Harm to Consumers

Copying a brand can generally displace other brands in the market which as second or third in market share thus reducing the nature of innovative products, a factor that reduces the choices of consumers.[19] It is therefore, essential to note that some of these products may be harmful to consumers since they give the users no reassurance of consistent quality since the qualities of the products may vary.

The branded originals give the consumers an assurance that the quality of the manufactures products purchased is compatible. At times, consumers may be influenced by the prices of the copied products but the quality may be a challenge, thus causing more harm than gain. However, in some cases, copying can be beneficial to the consumers in the event that the product meets the exact demands of the consumer and is compatible with the original brand.[20] This may, however, be a challenge to the brand manufacturers since the copied brand may turn out to be a competitor. In this, the customers will, therefore, determine the price variances in purchasing these products.

Strategies to Counter Copying

Copying other brands has some negative implications to the marketers. In cases where copying is a free ride, the markets encounter challenges on reduced incentives that allows them to invest and compete on quality that impacts consumers.[21] Copying therefore damages the reputation of brand manufacturers and their abilities to earn fair returns on their innovative ventures. In order to counter the element of copying, it is essential that laws are established within a country to protect the rights of the brand manufactures.

Marketers can therefore register their trademarks including their logos as a strategy to the infringement of their brands. It is also essential for marketers of well-established brands to encourage their consumers to discriminate against the buying of cheap imitations since the products are note up to their expectations.[22] In this, some marketers have adopted a strategy called the masked branding that hides a product’s true origin, a factor that mitigates the chances of consumers from experiencing the same conditioned response.

 Conclusion

The study has therefore established the market positioning and segmentation approaches used by Coca-Cola in the ads. Through this paper, I have also determined the prospects of stimulus generalization as employed in the market and how to regulate a manufacturer’s brand from infringements that come with copying.

References

Ali Sair, Shrafat. 2014. “Consumer Psyche and Positioning Strategies.” Pakistan Journal of Commerce & Social Sciences 8, no. 1: 58-73. Business Source Complete, EBSCOhost (accessed September 11, 2015).

Eisend, Martin. 2015. “Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research.” Journal of Marketing 79, no. 3: 23-40. Business Source Complete, EBSCOhost (accessed September 11, 2015).

Hakhshir, Ghassan. “Positioning Strategies Development.” Annals of the University Of Oradea, Economic Science Series 23, no. 1 (July 2014): 979-988. Business Source Complete, EBSCOhost (accessed September 11, 2015).

Hong-Youl, Ha. 2011. “Brand Equity Model and Marketing Stimuli.” Seoul Journal Of Business 17, no. 2: 32-60. Business Source Complete, EBSCOhost (accessed September 11, 2015).

Till, Brian D., and Randi Lynn Priluck. 2000. “Stimulus Generalization in Classical Conditioning: An Initial Investigation and Extension.” Psychology & Marketing 17, no. 1: 55-72. Business Source Complete, EBSCOhost (accessed September 11, 2015).

Appendix

PART A

PART B

[1] .Hakhshir, Ghassan. “Positioning Strategies Development.” Annals of the University Of Oradea, Economic Science Series 23, no. 1 (July 2014): 979-988.

[2] . Ibid. 1

[3]. Ibid. 2

[4] . Ali Sair, Shrafat. 2014. “Consumer Psyche and Positioning Strategies.” Pakistan Journal of Commerce & Social Sciences 8, no. 1: 58-73.

[5] . Ibid. 3

[6] . Ibid. 4

[7] . Ibid. 5

[8] . Hong-Youl, Ha. 2011. “Brand Equity Model and Marketing Stimuli.” Seoul Journal Of Business 17, no. 2: 32-60.

[9] .   Ibid. 6

[10] . Ibid. 7

[11] . Ibid. 8

[12] . Ibid. 9

[13] . Eisend, Martin. 2015. “Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research.” Journal of Marketing 79, no. 3: 23-40.

[14] . Ibid. 10

[15] . Ibid. 11

[16] . Ibid. 12

[17] . Ibid. 13

[18] . Ibid. 14

[19] . Ibid. 15

[20] . Till, Brian D., and Randi Lynn Priluck. 2000. “Stimulus Generalization in Classical Conditioning: An Initial Investigation and Extension.” Psychology & Marketing 17, no. 1: 55-72.

[21]. Ibid. 16

[22] . Ibid. 17

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Non-financial segments of total reward

Non-financial segments of total reward
    Non-financial segments of total reward

Non-financial segments of total reward

Order Instructions:

Identify three nonfinancial segments of total reward and discuss how each could be implemented, especially across cultures or within a local multicultural labour pool.

What challenges might managers face in implementing such segments?

SAMPLE ANSWER

Introduction

Reward remains a significant element in the management of employees. It is therefore essential to determine that a review of the reward objectives should be in line with the objectives of an organization in the same manner as key businesses such as administration, IT, finance, and marketing(Bussin, & van Rooy, pp. 27-35.2014). This paper therefore seeks to identify the three nonfinancial segments of total reward and the manner in which they are implemented including the challenges associated in implementing these segments.

Three Non-financial Segments of Total Reward

Rewards according to sources are positive and are only provided based on the success of an employee as manifested within the levels of performance within or aboard the expectations of an organizations supervisor. Rewards are basically presented as positive reinforcers to encourage employees in continuing in their efforts to perform well within a work environment(Bussin, & Rooy, pp. 27-35.2014).

The employees who receive the rewards get a psychological of economic benefit. The superiors within the organization giving the rewards therefore increase the performance levels that are manifested in terms of higher productivity for better profits within the organization. The nonfinancial segments of total reward are therefore rewards that are non-monetary in nature and include;

Appraisal; In this, the employees are primarily recognized for their deeds and are encouraged to achieve their maximum potential through a process of effective learning and development that translates into an increased performance. This form of reward is simple and costs not a penny (Rumpel, & Medcof, pp. 27-35. 2006). This can be implemented within an organization when the management takes time in acknowledging the performances of its workers with the aim of encouraging them to achieve more.

Promotions; In this instance, employees are promoted to higher positions for their hard work. In as much as this approach may seem to come with some financial benefit, some employees can be promoted to some ranks without any financial gain (Rumpel, & Medcof, pp. 27-35. 2006). However, implementing this reward system may be challenging since many cultures believe that promotions are given on the basis of the length of stay of stay within an organization and not on performance. Organizations can therefore implement this by ensuring that promotions are based on performances.

Vouchers and Gifts; Besides the appraisals, companies can choose to reward by offering their employees vouchers and gifts to attend particular events, or for holidays and shopping for their efforts (Gross, Bundy, & Johnson, pp. 11-17.2011). This can be implemented by initiating an approach where potential employees are sported and the HRM decides on what is awarded.

Challenges in Implementation

It is critical to denote that there are challenges that come in implementing these reward systems. These challenges include;

Developing a Credible Assessment Guideline;

It is critical to note that sometimes instilling fairness in these schemes may be a challenge for organizations (Gross, Bundy, & Johnson, pp. 11-17.2011). This therefore requires that the processes involved in rewarding employees are credible and transparent.

Cultural Fit;

The manner in which some cultures perceive reward systems may at times conflict. This therefore makes the understanding of the reward systems within a cultural fit turn out to be a challenge for organizations.

Defining the Value of the Scheme;

The reward schemes may be considered efficient when they include all the staff. However, such inclusions may turn out challenging for managers since it becomes difficult to watch the employees closely.

Conclusion

It is therefore significant to determine that the most adopted reward system is the use of vouchers and appraisals by companies (Kwon, & Hein, pp. 32-38.2013). The fact that there are no monetary benefits in these reward systems makes it easier to initiate in an organization. However, challenges may accrue in the implementation of these systems especially in different cultural settings.

References

Bussin, M, & van Rooy, D 2014, ‘Total rewards strategy for a multi-generational workforce in a financial institution’, South African Journal Of Human Resource Management, 12, 1, pp. 1-11, Business Source Complete, EBSCOhost, viewed 9 September 2015.

Rumpel, S, & Medcof, J 2006, ‘TOTAL REWARDS: GOOD FIT FOR TECH WORKERS’, Research Technology Management, 49, 5, pp. 27-35, Business Source Complete, EBSCOhost, viewed 9 September 2015.

Gross, S, Bundy, K, & Johnson, R 2011, ‘The ongoing integration of total rewards’, Employment Relations Today (Wiley), 37, 4, pp. 11-17, Business Source Complete, EBSCOhost, viewed 9 September 2015.

Kwon, J, & Hein, P 2013, ‘Employee Benefits in a Total Rewards Framework’, Benefits Quarterly, 29, 1, pp. 32-38, Business Source Complete, EBSCOhost, viewed 9 September 2015.

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Non-financial segments of total reward

Non-financial segments of total reward
             Non-financial segments of total reward

Non-financial segments of total reward that managers may face challenges in implementing

Order Instructions:

Identify three nonfinancial segments of total reward and discuss how each could be implemented, especially across cultures or within a local multicultural labour pool.

What challenges might managers face in implementing such segments?

SAMPLE ANSWER

Non-financial segments of total reward

HR.W5.DISC

Introduction

Gaining a competitive edge in the markets requires organizations to have competent employees. Retaining these employees require these organizations to develop appropriate reward systems. Providing intrinsic and extrinsic rewards as part of the total reward motivate employees, and even increase their productivity. Providing nonfinancial rewards has also been proven to motivate employees and improve their level of performance. The paper identifies three non-financial segments, discusses their implementation across cultures or local multicultural labour, and deliberates on potential challenges that managers may face implementing these segments.

Non-financial reward

Apart from financial rewards such as salaries, and bonuses, employees as well require non-financial rewards for them to execute their duties well. Nature of these rewards may vary from one organization to another depending on the size and the organizational culture (Phoenix 2006, p. 3). For instance, form of recognitions that employee appreciates depend on the organizational culture. The three major forms of non-financial segments of total reward include promotion/nomination, gifts/vouchers, and lastly appraisal.

Implementation of these rewards across cultures

It is important to consider cultural backgrounds and orientation of employees when providing them with non-financial rewards. This is because; they have different orientation and socialization that play a critical role in their motivation. Appraisal is one of the non-financial rewards employees require to be motivated to remain committed to the organization (Kristiani, Sumarwan, Yuliati & Saefuddin 2014 p. 113). This form of reward is through simple personal acknowledgement by the management, appreciating and recognizing the exemplary performance of employees. This reward system requires implementation across the organization. The management should remain conscious about the input of their employees by always thanking them and encouraging them whenever they perform well. Employees feel loved and cherished when recognized and appreciated. It is however, important to be aware of conflicts ensuing, especially when a single individual is appraised continuously. This may as well lead to unhealthy internal competition. When implementing this reward system, is import to factor the aspect of culture. Employees come from varied cultures and the meaning ascribed to this form of reward may vary (Michael 2004, p. 2). Some may require closer attention and appreciation when they make a smaller progress while other may not want so.

Organizations can also give employees gifts and vouchers to attend shows, holidays and go shopping as a strategy to appreciate their efforts (Chiang & Birtch 2012, p. 538). Implementing this form of reward requires managers to identify cultures of employees to give gifts that rhyme with their beliefs, and value system. For instance, when employees excel, it is important to give them gifts that resonate with their value and belief system.

Organizations as well use promotions/nominations to motivate their employees apart from appraisal and gifts. Implementation of promotion is also a sensitive issue especially, in an organization with multicultural labour force or in an entity with employees from diverse cultural background. The strategy when implementing this is to ensure fairness by ensuring that employees from various cultures are put into consideration. An approach to promotion will also vary across cultures. For instance in Japanese culture, promotion is based on the length of stay in an organization as opposed to western cultures where an individual is promoted based on their level of performance.

Potential challenges in implementation

Managers when implementing these reward segments experience a number of challenges. One is defining the value of the scheme as it becomes difficult for the manager to include all staffs because they cannot maintain close watch on all these staffs especially, in multinational corporations. Hence, good performing employees maybe ignored. Ensuring fairness, transparency, and credibility in the process of offering these rewards may be a challenge. Another challenge is cultural fit, as it becomes challenging for managers to align rewards with cultures, values or belief systems of employees (Michael, 2004). This causes conflicts and affects performance of employees.

 Conclusion

It is evident that indeed non-financial segments such as promotions, gifts, and appraisals can be adopted by organizations to motivate employees. Organizations however, need to remain conscious about cultural diversities of employees when providing these rewards. There are as well challenges that managers must deal with to ensure smooth implementation of these rewards

Reference list

Chiang, F, & Birtch, T 2012, ‘The Performance Implications of Financial and Non-Financial          Rewards: An Asian Nordic Comparison’, Journal Of Management Studies, 49, 3, pp. 538-     570, Business Source Complete, EBSCOhost, viewed 9 September 2015.

Kristiani, E, Sumarwan, U, Yuliati, L, & Saefuddin, A 2014, ‘The Role of Relational Reward       Benefits for Developing the Non-Financial Value of a Customer to an Organization:      Structural Equation Modeling Approach’, Gadjah Mada International Journal Of    Business, 16, 2, pp. 111-142, Business Source Complete, EBSCOhost, viewed 9            September 2015.

Michael S 2004, ‘Non-financial reward: the most effective recognition?’. Available at:             http://www.employment-studies.co.uk/pdflibrary/mp4.pdf [Accessed on: 9/9/2015]

People Management (2004), ‘Reducing features’, People Management Magazine, 15 july.

Phoenix, T 2006, ‘Rewards Transformation: Understanding the Internal Total Rewards     Marketplace. (cover story)’, Benefits & Compensation Digest, 43, 9, pp. 1-14, Business    Source Complete, EBSCOhost, viewed 9 September 2015.

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The American Stock Exchange; WidePoint Corporation

The American Stock Exchange
   The American Stock Exchange

The American Stock Exchange; WidePoint Corporation

Order Instructions:

Select an industrial or commercial U.S. based company that is listed on one of the major stock exchanges in the United States. Each student should select a different company. Avoid selecting an insurance company or a bank—the financial ratios for insurance companies and banks are different. Write a seven- to eight-page double-spaced paper about your selected company answering the questions posted under the Week 2 Minicase assignment posted in Doc Sharing. This Minicase paper should be submitted to the Week 2 Minicase Dropbox.

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Introduction

The American Stock Exchange comes third after NYSE and NASDAQ of all stock exchanges in America. It is estimated to handle around ten percent of all trades in America. It lists companies from all over America. These companies are of different sizes and deal with different goods and services. It is famous for having the least requirements in terms of minimum requirements for the listing companies. As a result, it has listed many small companies who find the other exchanges too harsh. The American Stock Exchange trades in small cap stocks, exchange trades funds, and other options (World Bank, 2010).

WidePoint Corporation is based in McLean, Virginia in the United States of America. The company provides products that are closely linked with technology. It targets both the US government and commercial American markets. WidePoint Corporation has established itself as a top provider of managed cyber security solutions mobility services, and telecom lifecycle management. It offers information technology solutions, which are cloud-based, secure and wide in terms of enterprises targeted. Such solutions are necessary for both government and companies to comply fully with advanced system requirements and the government-mandated regulations on information technology(World Bank, 2010). WidePoint has a high discount due to its position currently. It is in a trend of growing further. The reason behind its bright future is that it is in a position to acquire a growth trend that can be both inorganic and organic. Looking at the revenue figures and the expenses incurred by the company, a price point for the next few months can be estimated (Heisterberg & Verma, 2014). A figure of between two and five is reasonable as a price point for the company is the aforementioned period. Widepoint Corp received a financial boost from Homeland Security as fierce court battle. The financial blanket has helped it cushion it capital debt and is thus less volatile. There are positive estimates for the foreseen revenue to be generated. Most of America’s powerful brands have reached their level of success through long-term campaigns that have great visibility. These campaigns are marked a consistent recital or trumpeting of a simple message for the masses. This move proves a strategy of high economic demands through vigorous promotions. However, some brands that have emerged do not follow the vigorous marketing strategies. They instead focus on quiet behind the scenes approach instead of promoting sales for their products (Mergent, 2009).  Widepoint Corp falls in the first category.

The company has endured a rough period being near bankruptcy, but it pulled through. The Widepoint Corp has gone through an amazing graduation and growth in the last couple of decades. These changes have brought forward demand for its products worldwide an objective of many managers. These numerous changes in competition in a highly attractive motorcycle industry and the brands extended reach for much-untapped business have resulted in the brand’s success. The company is now enjoying many sales and gaining lots of profit after reinventing itself as both a brand and a company(Heisterberg & Verma, 2014)..

Widepoint Corp indicates a beta of 1.61.  This beta value shows that its volatility is higher than of its market. If the company did not have any long-term debts then it would be less volatile (Mergent, 2009). Within the structure of its capital, the beta would be less than one. This beta value would mean that Widepoint Corp is less volatile while compared to the market.

The company’s financial statements show a marginal tax rate of 34% for statutory federal income and 4.9% of state income tax. These figures lead to a cost of debt of 13,281,134 dollars before interests and tax, 3.6 million dollars of interest expenses and 4.5 million income tax expenses. The results are 141,302, 128 dollars after tax debt.  There is a long-term debt to equity ratio of 3.71. The total shareholder’s equity sums up to 34.9 million dollars. The average earning per share is -0.11 down from -0.08. As such, the cash dividend yield went down with an average sale of shares at 0.73 getting an operating profit of -0.6 with a working capital and tangible books values of 0.15 each. The average capital expenditure of Widepoint Corp is 0.1. The price earnings of the shares stand at 5,209,890 up from 3,410,322.

Preferred Stock can be defined as special security for equity. It possesses properties of the debt and the equity. WidePoint Corp’s preferred stock for the last quarter was averaged at €0.00 Million. The market value of common stocks has to be added to that of preferred stocks to get an enterprise value. WidePoint Corp gained an enterprise value for that quarter of €-6.88 Million. WidePoint Corp’s book value per share for the same period was €0.38 with its diluted earnings per share being €-0.02 million (World Bank, 2010).

The calculations are listed below:

The Enterprise Value = Market Cap +Preferred Stock + Long-Term Debt + Short-Term Debt +    Minority Interest – Cash and Cash Equivalents

= 0 + 0 + 0.833110576495 + 0.916867147821 + 0 – 8.63138198343 = -6.88

Book Value per Share = (Total Shareholders’ Equity – Preferred Stock) / Total Shares Outstanding

= (31.1004187829 – 0) / 82.48 = 0.38

Earnings per Share (Diluted = (Net Income –    Preferred Dividends) /Shares Outstanding (Diluted)

= (-1.2563485699 – 0)    / 82.125 = -0.02

It is important to note that all numbers are in millions except for the ratio and the per share data. The numbers are also represented in their representative currencies.

A group of senior managers reacquired the company after it had been acquired by an American organization AMF. While under AMF, The Widepoint Corp suffered huge losses as it tried to cope with competition from similar companies. One chief manager suggested a change of strategy to deal with the collapse of Widepoint Corp market. He suggested going back to the details in the IT solutions. This decision was because the business key was in knowing both the clients and the business environment. The rebuilding of the Widepoint Corp involved considering the already existing corporate culture beliefs in restructuring its brand image. This strategy was based on the basic American main principles of being adventurous free and an individual (Graham et al., 2010). Widepoint Corp’s Management ideology and the plan were aimed to control innovation and its penetration to the international markets. It also aimed to adapt to differences in culture and beliefs while at the same time maintaining the brand image(World Bank, 2010).

A transformational leadership style that was stirred by customers and employees focus on more than themselves was quickly utilized by the company (Heisterberg & Verma, 2014). Widepoint’s management team was actively involved by participating in activities like following their trading online and attending promotional rallies. A policy of not selling transportation but rather a transformation was important to their marketing (Graham et al., 2010).

The company has had an up and down tent in the stock market. The last two years , however, have resulted in a tremendous increase in its shares turnover. The company has thus enjoyed a successful trend over the last couple of years. It is ranked as an aggressive competitor when compared to all the stock exchanges in America (Smith, 2012). By these observations the companies risk structure is tolerant to many risks both financial and operating. Widepoint Corp has a debt to capitalization ratio of 9.28.

Investing in the company would be beneficial, as the company has made plans to remain relevant and competitive in America and globally. In controlling the external business environment, Widepoint Corp has defined a new strategy that focuses on marketing and advertising. This strategy mainly looked at the odds involved in the setup of relations with stock consumers. A big portion of their market today consists of members from the professional sector such as the legal officers, physicians, accountants and teachers(World Bank, 2010).  The management team understands they have to shift focus to their efforts of knowing their customers to grow a better customer loyalty foundation. Some key factors were considered by the management team when trying to decide on where to expand. They first had to understand the culture of the new clients they were targeting. They also had to study critically demographics on average client size and annual or monthly income. This data would guide them in segmenting the market (Mergent, 2009).

The company also has a good corporate and clientele handling culture. As thus, it is likely to maintain its market share. Widepoint Corp realized that people needed to have a vision that is shared with the company values. This move was aimed at knowing the customer and the business. It also had an objective to look closely at the details on the products and consumer preferences. This unique and bright management style gave Widepoint Corp the chance to move away from a self-managed style to a more customer-based approach. The strategy was to get the company to braid its customer support base(Koller et al., 2010)and (Wasserman et al., 2009).By employing a theory on acquired needs, its management used the need to achieve a theory focused on motivation with the need to overcome its challenges in a better and more efficient way. Some of these problems were changing the corporate structure, brand and marketing to produce and sustain its offerings and supply of products. Another way was to monitor closely customer needs and detail on products and the market. Widepoint Corp management had learned of the importance of these relationships with workers and clients. Developing these relationships was a major part of the company’s corporate culture. These values and strategies make it an ideal company to invest (Heisterberg & Verma, 2014).

Conclusion

The Widepoint Corp has made tremendous efforts in selling technology solutions in the US and other markets abroad. It has overcome very many problems since it was established. This success can be attributed to the development of serious management strategies by the company’s management team. Some of these strategies like the focus on detail and consumer demands were developed after the company had incurred huge losses. However, these strategies emerged as the turnaround points for the company’s success. The management team that has been in charge over the years have done a great deal of work in raising the company to where it is today. It now has a large shareholder backing making its capital base to be un-marched amongst its competitors.

References

Graham, J. R., Smart, S. B., &Megginson, W. L. (2010). Corporate finance: [linking theory to what companies do]. Mason, OH: South-WesternCengage Learning

Heisterberg, R. J., & Verma, A. (2014).Creating business agility: How convergence of cloud, social, mobile, video, and big data enables competitive advantage.

Koller, T., Goedhart, M. H., Wessels, D., & Copeland, T. E. (2010). Valuation: Measuring and managing the value of companies. Hoboken, N.J: John Wiley & Sons, Inc.

Mergent, Inc. (2009). Mergent OTC unlisted manual.New York: Mergent.

Smith, R. C., Walter, I., & DeLong, G. (2012). Global banking. Oxford: Oxford University Press.

Wasserman, P., McLean, J. W., & Gale Research Company. (2009). Consultants and consulting organizations directory. Detroit, Mich: Gale Research Co.

World Bank.(2010). World development indicators 2010. Washington, D.C: World Bank

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RESUME

Kiran Bala

1/10 High St /Werribee – 3030

0478 125 748

kiran.bala90@hotmail.com

Summary

I am an ambitious and dedicated graduate nurse aspiring to acquire more experience, practice and improve my professional skills to the betterment of healthcare in the nursing care industry.  I aspire to improve health care of the community through a collaborative approach to ensuring quality care. Ethical and honest employee who is also a team player and has excellent communication and interpersonal skills.

Objective

  • Perseverance and hard work are the foremost input to triumph
  • I held a leadership position or excelled in an endeavour in some way that would help me grow better in the given responsibility.

Education:

  • Bachelor of Nursing; Australian Catholic University- (Finishing in November 2015).
  • Diploma in Hospitality & Management; Oxford College.

Clinical Experience

840 total clinical hours

  • 200 hours- Royal Melbourne hospital 2015, oncology, bone marrow Transplant, (November, 2015).
  • 120 hours- John Fawkner Hospital, Peri Operative Ward  (August 2015).
  • 160 hours- Royal Melbourne Hospital 2015, Orthopaedics Ward, (April 2015).
  • 120 hours- Barwon Health Mental Health, Mental Health Ward, (September 2013).
  • 120 hours- Edenhope Memorial Hospital, General Ward, (May 2013).
  • 120 hours- St. Vincent Hospital, Rehabilitation Ward, (December 2012).

Professional Skills and Attributes

  •  Able to reflectively listen and communicate both verbally and non-verbally with clients in a manner that ensures confidentiality, privacy and sensitivity as established through clinical placements.
  • Skilled in conducting physical examinations, Psych and mental health care proficiency.
  • Sterilization techniques, wound cleaning and care expertise, IV drug therapy management.

Communication and Interpersonal Skills

  • Interacted with customers of different nationalities, accents and backgrounds.
  • Have elevated level advanced computer skills.
  •  I am empathetic towards customers.
  • Motivational factors and can adapt in any situation.

Analytical and Assessment

  • Developed competency through clinical placements in monitoring health of individuals, groups and communities
  • Highly competent in comparing assessment findings with what is expected for the condition and include or exclude alternative diagnoses as developed through clinical rotations
  • Proven ability to comply with relevant documentation requirements, including maintenance of client records and discharge planning. developed through clinical placements

Related Work Experience

  1. Healthcare Australia 2013-present.

Personal care worker.

Responsibilities:

  • Analysed customer’s needs to provide them with appropriate products
  • Provided consistently high level customer service to clients
  1. Malvern nursing agency 2014-present.

Personal care worker.

Responsibilities:

  • Analysed customer’s needs to provide them with appropriate products
  • Provided consistently high level customer service to clients.

Referees  

  1. Simone King

John Fawkner Hospital

Clinical educator

Email: simone.king@healthscope.com.au

Tel: 0439371533

  1. Carolyn Middleton

Edenhope & District memorial hospital

Tel: 03 55859800

References

Dillard, D. (2011). Research Guides: EMPLOYMENT: Career Selection and Planning Research Guide: Resume Skills from Books and Websites.

Innes, J. (2012). The Cover Letter Book: Your definitive guide to writing the perfect cover letter. Pearson UK.

Pennington, R., Delano, M., & Scott, R. (2014). Improving cover‐letter writing skills of individuals with intellectual disabilities. Journal of applied behavior analysis, 47(1), 204-208.

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Physical Health Considerations Prior to Further Assessments

Physical Health Considerations Prior to Further Assessments
     Physical Health Considerations Prior to                           Further Assessments

Physical Health Considerations Prior to Further Assessments

Order Instructions:

You need to respond to following case study and provide a 1000 word medication management plan for the individual.

CASE STUDY 2: Rebecca
Rebecca is a 30 year old woman who is married with twelve month old daughter. Rebecca has had two (2) previous admissions to the mental health unit after attempting suicide, this is her third admission. Her husband Paul rang the triage team expressing concern that Rebecca was relapsing, he reported that she had been staying in bed saying she was tired all the time, crying and unable to care for their daughter. Rebecca’s husband reports their relationship is under strain. Both sets of parents are helping with the care of their child.
Family History
Rebecca is the youngest child of three siblings with two older brothers aged 39 and 36 years; her parents are very supportive and have a good relationship with Rebecca and her husband. Rebecca’s maternal grandmother and her aunt have a diagnosis of major depression. Rebecca and Paul live in the same suburb as her parents. Rebecca’s parents are active members of the carer’s group run by the local Mental Health service. Rebecca is to be discharged next week.

Medical History
– Nil physical problems

Psychiatric History
Rebecca was first diagnosed with Major Depressive Disorder at the age of 25 and has had three admissions to inpatient care in the past 5 years. Rebecca is currently being managed on mianserin hydrochloride – 120mg PO daily.

Current Mental State Examination Appearance & Behaviour:
– Looks stated age of 30
– Average height and weight
– Black hair, unkempt
– Dressed appropriate to weather, slightly dishevelled
– Has scars on both wrists
– Reluctant to be involved in conversation with intermittent eye contact

Cognition:
-Orientated to time, place and person. Not able to maintain concentration throughout interview.

Mood:
– Rebecca says she is very sad and tired

Affect:
– Congruent when discussing events leading to admission

Speech:
– Slow with monosyllabic responses

Form of thought:
– Logical and sequential

Content of thought:
– Believes that her husband and daughter would have a better life if she wasn’t
around. She states that she is not a good mother.

Perception:
– No perceptual disturbances elicited

Insight:
– Moderate insight into illness, states she knows she has depression and will take medication but doesn’t believe that it will do any good.

Judgement:
– Judgement is poor, however, she is willing to take medication, and try to stay well. – Is accepting of the need for case-management, has agreed to attend counselling
with her husband.

Please do NOT seek out medication management plan templates from the web. The assignment is to be presented in a question/answer format, No dot points and not as and essay (i.e. no introduction or conclusion). Each answer must be supported with citations.

You will need to reference according to APA referencing.(valid in Australia only articles and journals minimum 10. )

These are the question

Q1. What physical health considerations should be undertaken prior to giving this medication to the consumer?
Q2. Provide rationales for the use of this medication in this consumer.
Q3. What are the side effects / adverse effects of this medication? Indicate the management strategies that would be used to deal with these effects?
Q4. Discuss the relationship between medication management and recovery principles in mental health.

I AM ATTACHING THE MARKING GUIDE PLEASE FOLLOW THAT OR ESSAY WILL BE RETURNED TO FIX.

SAMPLE ANSWER

Physical Health Considerations Prior to Further Assessments

Despite the fact that physical and mental health conditions may be deemed as separate, research has proved that they are indeed interrelated and that the treatment of one may exacerbate the extent of severity in the other. The reverse is also true (NICE, 2009). The statement, therefore, explicitly suggests that in patients that have been diagnosed with both physical and mental problems, a great risk emanating from assessment and treatment of depression exists (Collinwood, 2013).

Therefore, treatment of depression disorders cannot be done in absentia. For instance, a study carried out by Moy et al., (2009) found that about 22% of patients diagnosed with Severe Chronic Pulmonary Disease had some form of mild depression. The treatment for depression may come under strain considering that some forms of antidepressant medications may or may not be effective depending on the type of physical complications present or the extent of it (Goldberg, 2010). Therefore, it may be impossible to rank the effectiveness of one antidepressant drug over another.

Rebecca’s case is one that meets the current diagnosis for depression threshold by satisfying both ICD-10 and DSM-IV systems. These symptoms include her constant complaints of lack of energy, loss of interest, low moods, poor judgment, being disheveled, and loss of self-worth—to the extent of making a third attempt at suicide. The fact that her condition is not linked to any physical problems makes it far easier to diagnose. However, her treatment alternatives implore the consideration of her past family history of depression as both her maternal grandmother and Aunt were previously diagnosed with depression at some point in their lives.

Rationale for Antidepressant Use on Rebecca

As is standard, medical guidelines implore for a thorough and comprehensive background assessment on patients to be performed so as to arrive at the best alternative for depression management. According to the National Institute for Health and Care Excellence (2009), a general practitioner must carry out case identification and recognition to ascertain the current state of the patient. The specificities that entail of this stage includes the identification of possible comorbid diseases that may act as risk factors preceding the occurrence of depression. However, because Rebecca had no prior physical ailments, it was imperative to go-on to the next stage.

The next stage of diagnosis as is, is to assess the risk factors such as ascertaining past first-degree relatives histories of previous cases of depression diagnosis. As was the finding, Rebecca’s relatives—her maternal grandmother and Aunt—had previous histories of psychotic disorders. Lastly, the assessment must factor in the extent to which this psychotic disorder was recurrent. In Rebecca, the rate of recurrence of depression is quite evident. She had had two previous admissions to the mental health unit following failed suicide attempts.

According to Gelenberg et al., (2010), the prescription of antidepressants must be within the confines of the patient’s profile as well a complete analysis of therapeutic response from prescription. Also, the prescription must not be in conflict with other prescription drugs; Selective Serotonin Reuptake Inhibitors (SSRIs) have been proven to raise the risks involved when administered in the presence of other drugs (Fournier et al., 2010). It has been shown that this puts patients at greater risks of complications such as gastrointestinal bleeding in analgesics and increase in plasma concentration of procyclidine in antimuscarinics among others (USPSTF, 2010).

The Side Effects of Prescription Drug and Management Strategies

Currently, Rebecca is being managed on Mianserin Hydrochloride and is on a dosage of 120mg PO daily. While these medications may offer therapeutic aid to the patient with regards to depression management, these prescriptions may breed other side effects. The extent of effects may depend on the actual prescription administered i.e. Tricyclic, Selective Serotonin Reuptake Inhibitors (SSRIs), Serotonin and Noradrenaline Reuptake Inhibitors (SNRIs), Reversible Inhibitors of Monoamine Oxidase A (RIMA’s), and Monoamine Oxidase Inhibitors (MAOIs) (ASHSP, 2009).

These side effects may range from: nausea, diarrhea, headaches, insomnia, weight gain, withdrawal symptoms, sexual dysfunctions, tremors, diabetes, and serotonin syndrome (Anderson, 2009; Sweitzer and Maguire, 2009). The continued use of SSRIs such as Mianserin Hydrochloride may lead to the occurrence of heightened suicidal tendencies amongst drug users. The most common methods that can be employed to manage these symptoms include for cases such as insomnia, adding small doses of trazodone may ease the side effects; for Akathesia inclusion of clonazepam; for sexual dysfunction considering the use of Bupropion. All these are included to act as panaceas for these side effects. However, this must be done considerately of the fact that certain drugs may conflict with the antidepressant prescribed.

Relationship between Medication Management and Recovery Principles in Mental Health

It has been shown that recovery from mental illnesses varies from different unique experiences of each individual (Richard, 2011). Therefore, there have to be different recovery management plans to satisfy unique individualistic needs. And with such, cases such as relapsing are avoided. Adherence to the principles of mental health management ensures efforts channeled to treatment, with regards to medication administration, complement each other. These principles extend to changing attitudes in mental patients, evaluating other forms of medication through constant reviewing of current medication plans and ensuring social interaction by building support systems around these patients (Anthony and Farkas, 2011)). In Rebecca’s case; therefore, a constant review of her medical progress ought to be reviewed periodically as well as encouraging her and her family to build stronger support systems to aid in her recovery.

References

American Society of Health-System Pharmacists. (2009). “Medline Plus. Drugs, Supplements and Herbal Information.” Retrieved from https://www.nim.nih.gov/medlineplus/druginformation.html

Andersohn, F., Schade, R., Suissa, S. & Garbe, E. (2009). Long-term use of antidepressants for depressive disorders and the risk of diabetes mellitus. The American Journal of Psychiatry, 155 (5), 591-598

Anthony, W. & Farkas, M. (2011). The Essential Guide to Psychiatric Rehabilitation Practice. Boston: Boston University Center for Psychiatric Rehabilitation.

Collingwood, J. (2013). “The Relationship between Mental and Physical Health.” Retrieved from: http://psychcentral.com/lib/the-relationship-between-mental-and-physical-health/

Fournier JC, DeRubeis RJ, Hollon SD, Dimidjian S, Amsterdam J.D., Shelton, R.C., Fawcett, J. (2010) Antidepressant drug effects and depression severity: a patient-level meta-analysis. JAMA, 303:47–53 [E]

Gelenberg AJ, Freeman MP, Markowitz JC, et al. (2010). Practice guideline for the treatment of patients with major depressive disorder. American Journal of Psychiatry, 167.

Goldberg D. (2010). The Detection and Treatment of Depression in the Physically Ill. World Psychiatry, Vol. 9, February 2010, pp. 16-20.

National Institute for Health and Care Excellence. (2009). Depression in Adults with A Chronic Physical Health Problem Treatment and Management. Retrieved from: https://guidance.nice.org.uk/cg91

Schweitzer, I., Maguire, K. & Ng, C. (2009). Sexual side effects of contemporary antidepressants: review. Australian and New Zealand Journal of Psychiatry, 43, 795-808.

United States Preventive Services Task Force. (2009). Screening For Depression in Adults. Annals of Internal Medicine, 2009; 151:784-792.

Richard, D. (2011). Prevalence and Clinical Course of Depression: A Review. Clinical Psychology Review, Vol. 31 (7) 1117.

Moy, M. L. et al. (2009). Multivariate Models of Determinants of Health-Related Quality Of Life in Severe Chronic Obstructive Pulmonary Disease. The Journal of Rehabilitation Research and Development, Vol. 46, 2009, pp. 643-54.

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FireEye Cyber Security Essay Paper Assignment

FireEye Cyber Security
              FireEye Cyber Security

FireEye Cyber Security

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see attached file
DAY TO DAY OPERATIONS OF INFORMATION SECURITY FIRMS

THE SECOND TAB IN THE EXCEL SPREADSHEET

SAMPLE ANSWER

FireEye Cyber Security

Introduction and Background

FireEye Cyber Security is an information technology security firm that deals in combating advanced persistent threats; providing security that is far beyond the usual firewalls, antivirus and sandbox tools. FireEye assists over 2,200 organizations in 60 countries in storage, protection and management of vital information. The company’s vision is to ensure that the clients’ most valuable information is protected and runs by the mantle ‘Security Reimagined’. FireEye aims at investing in the best technology to detect and fix malware; in such a way that its innovation strategies are as quick as attackers.

The main activities at FireEye include information technology security, aimed at protecting clients’ data from malicious possession including hacking; protection from cyber attacks; resolving data security issues; information technology risk assessment; debugging of information systems; data back up; and installation and provision of technical support for information security systems.

Process flows

On typical day, engineers at FireEye spend their day doing surveillance on client systems to detect any bugs, threats, potential attacks and hacks on client data. The aim is to move from ‘alert to fix’ in the shortest time possible through timely detection, analysis and threat elimination. Brewer (2015) notes that in the current in the face of rising cyber criminal activities, companies providing data security services should aim at reducing the time period between detection and response to reduce damage; an aspect that FireEye uses to maintain its current niche in the market. The figure below is an illustration of FireEye’s approach to managing IT security.

Once a threat has been detected, the team goes ahead to launch an investigation and eventually clear the threat to save the clients data. A flow chart showing how an information breach is addressed is shown by the diagram below:

The process begins by detection of an incident, followed by a notification to the owner.  The team then goes ahead to investigate whether to quarantine the hosts that have been compromised. In the event that the hosts are in the white list, the team requests the system owner to contain the incident using predesigned plans. The incident handler then goes on to recover the data once it has been identified not to be of high criticality. Data with high criticality and restricted data have to go through the critical incident response; a process that involves a series of investigations and corrective measures including confiscation of hardware, up to the point where data breach is confirmed. The critical incidence flow is illustrated as follows:

Besides solving data breach issues, employees at FireEye must ensure that the clients’ needs are addressed as far as information management is concerned. Activities at FireEye on a day to day basis can therefore be summarized as follows:

  1. Risk assessment and tactical planning to ensure protection of data
  2. Evaluation of system bug reports
  3. Incidence preparedness including initial set up of systems to support security of information such as virus detection systems, software licenses, content filtering systems and firewall among others
  4. Review of security exploit reports, system bug reports and security alerts in systems and mails
  5. Information security program management
  6. Management of projects meant to respond to unexpected breaches of information security.
  7. Provision of technical support and consultancy for clients on matters related to information security
  8. Email and data backup services

Responsibilities and Interfaces

FireEye’s activities are mostly executed by data handlers, who consist of engineers and IT specialists, under the authority of the chief technology officer. Data handlers can be considered the ‘ground men’, whose role is to capture all threat signals and re-direct them to the right channels to ensure they are resolved as soon as possible. The chief technology officer and chief information work together, to ensure continuous investment in research to promote the company’s ability to resolve data threats.

FireEye data handlers take attack notification as the input to begin investigating the process. The user and the system are at the same time prompted to manage process execution by checking the possibility of dealing with the attack using the installed security programs. The system at this juncture may invoke external applications and other predesigned programs with the possibility of blocking the attack. The data handlers and chief information officer continue to monitor the process to establish the need for further action if the attack is not automatically managed by the system. These interfaces are outlined in the diagram as below:

Equipment and logistics

Being a service company, FireEye interacts directly with customers and therefore employs over 2000 staff to ensure that the needs of clients are well addressed. The company does not advocate for outsourcing because the management believes in providing first hand service to clients and thus assure quality service delivery. This philosophy can be explained by Parliament of Australia (2015), who notes that the use of intermediaries in the service sector to a large extent distort the quality of service, hence the relevance of direct service.

Servers and computers remain the most equipment in managing IT security. Servers can be described as computers whose primary role is to provide a location for shared storage. A single server can connect several computers in a network, allowing authorized persons to access available information. FireEye’s high capacity servers ensure that data handlers, IT security manages and other IT security staff can access client files and thus easily detect and correct any attacks on data.

FireEye has invested in both cable and wireless internet to ensure that data is always accessible when needed and that attacks can be remotely accessed at any time. The company also ensures that the clients have reliable internet connection as this helps in sending signals to FireEye’s server whenever there is an information threat on their side (Castelluccio, 2015). In consideration of how important internet connection is, FireEye has a team of engineers whose role is to ensure that all servers and rooters are connected and that any mishap disconnection is addressed immediately before it can compromise client data.

Quality control

In a field that is highly competitive, quality assurance cannot be underestimated (Sherry, 2014). In this regard, FireEye seek to maintain the highest possible standards through investing in the most current technology. FireEye aims at providing clients with the best value for their money and thus constantly engages in research to identify new trends in information technology management. FireEye has invested in winning technologies to ensure that threats are detected and blocked in a matter of minutes. Engineers and IT specialists are trained to be vigilant and move in the same speed or even faster than attackers to ensure that they can manage any kind of new threat. This to a large extent reduces the need to physically deal with the malware or visit client offices, except during installation; thus saving time and increasing customer satisfaction. Borrett, Carter and Wespi (2013) notes that investing in innovative technology should be the main concern for IT security companies that seek to succeed and FireEye has been successful in achieving this. Sherry (2014) further maintains that organizations must now be vigilant in identifying new threat intelligence to promote detection of  cyber threats.

References

Borrett, M., Carter, R., & Wespi, A. (2013). How is cyber threat evolving and what do organisations need to consider? Journal of Business Continuity & Emergency Planning, 7(2), 163-171. Retrieved on Sept, 9, 2015 from http://eds.a.ebscohost.com/ehost/detail/detail?sid=d0818f10-b671-44bf-9e03-6e37c54a7683%40sessionmgr4002&vid=0&hid=4202&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=94779805&db=bth

Brewer, R. (2015). Cyber threats: reducing the time to detection and response. Network Security, 2015(5), 5-8. doi:10.1016/S1353-4858(15)30037-4. Retrieved on Sept, 9, 2015 from http://eds.a.ebscohost.com/ehost/detail/detail?sid=668fa877-1bd4-479a-9453-7df590d4da7a%40sessionmgr4004&vid=0&hid=4202&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=102880763

Castelluccio, M. (2015). Emerging Cyber Threats. Strategic Finance, 97(4), 55-56. Retrieved on Sept, 9, 2015 from http://eds.a.ebscohost.com/ehost/detail/detail?sid=8eb5bc86-174b-4c03-b883-dc7e26044cd0%40sessionmgr4004&vid=0&hid=4202&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=101901017&db=bth

Parliament of Australia. (2015). Outsourcing for and against. Retrieved on September 8, 2015 from http://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/Publications_Archive/CIB/cib0001/01CIB18

Sherry, J. D. (2014). How Can Threat Intelligence Help the Battle Against Cyber Attacks. Financial Executive, 30(4), 93-94. Retrieved on Sept, 9, 2015 from http://eds.a.ebscohost.com/ehost/detail/detail?sid=e340779d-e268-40c7-965c-bf4b50e5366e%40sessionmgr4001&vid=0&hid=4202&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=99862939&db=bth

Wang, S., Liu, J., Shon, T., Vaidya, B., & Chen, Y. (2015). Security and privacy information technologies and applications for wireless pervasive computing environments. Information Sciences, 321147-149. doi:10.1016/j.ins.2015.07.037

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The writer must follow the instructions indicated hear below to complete this Bio, it is critical that he/she read the resume and job descriptions provided to be able to complete this Bio. They are 4 important points hear below that needs to be clearly address in different paragraphs. Please let the writer read the job descriptions and the resume of the customer and be able to match both to properly create a good Bio base on this descriptions below. Grammar and sentence structure is critical as I see he is trying to impress a potential employer. Please is something is not clear get back to me rather than deliver something bad.

Biography

Please provide a detailed bio that clearly represents your relevant work experience as it relates to the Instructional Designer/Trainer position. Bios must include the following:

•Description of current position’s roles and responsibilities (discuss details of the job that are specific to what’s being required in the job description)

•Description of public health experience relevant to the SOW/job description (what have you done that is similar to what is being required in the job description?)

•Description of educational background (what degree(s) do you have that are applicable to the job; how do/does the degree(s) enhance your ability to do the job?)

•Description of relevant certifications (must be relevant to position)

I will send the resume, job description and a sample Bio so that the writer can have a better idea of what is require. Please let the writer follow the instructions carefully, including all details that are required in the Bio as highlighted above.
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Biography

The proposed candidate for the Instructional Designer/Trainer with SciMetrika has a solid background in community institutionalized training through research promotion and knowledge management. He currently holds Master’s Degree qualification in Public Health with a concentration in Community Health Education and Promotion from the Benedictine University, Lisle: Illinois. He is also a Baccalaureate conferral holder from the University of Florence, Florence: Italy. The candidate further holds recognized training programs

With five years’ experience in his field, we believe that our candidate is well-primed to take on new tasks and produce exemplary results. Currently, he is engaged as a Community Support Worker with the Contemporary Family Services, Inc. in New Orleans. Among his requirements are to provide Psychiatric Rehabilitation Training to individuals by customizing their very needs in their unique nature. We believe that the candidate suits and matches all criteria advertised for owing to his exemplary track record.

For starters, the candidate is well-versed in the French language amongst others including Italian and English. He is quite knowledgeable in designing strategies aimed at capacity building in institutions through the promotion of research by channeling concerted efforts alongside Subject Matter Experts, at not only Regional and District levels, but both at the GHSS and national levels. In fact, the level of coordination and exemplary performance was rated GS-13. The candidate has also worked alongside Directors in the Health Ministry to develop, implement, and aid the establishment of key projects in Cameroon by employing his leadership skills to project managers ensuring that projects run unhindered and smoothly at minimal expenses.

It is noteworthy, that of all the aspects that this candidates possesses, the core and almost rare trait stems from the fact that he has taken the time to empower adults through educating them on the wider issues of concern contexts. He has also reinforced the continuity and usefulness of this information by inculcating instructional design in education delivery to make its impact felt and last longer. The candidate carried out a series of research and provided educational training at both the district and global levels in public health systems, community healthcare delivery systems, national health information systems, community health development specialist programs, and community-based disease surveillance and prevention systems in September, 2010.

Also, he was at the helm in steering design and implementation of community outreach and training activities on topics regarding their health, better sanitation at a district level in Cameroon. He further included an extension of the Extended Program on Immunization (EPI) of WHO to eradicate polio and realize favorable maternal health outcomes. Moreover, the candidate provided HIV/AIDS and STI education to participants and encouraged screening amongst individuals. He also did avail his services to diverse groups and public health partners on the Sister to Sister project to educate on sensitive topics, topics that may border on immorality perceptions or may elicit mixed feelings amongst members of the society. These items were geared at empowering women on some of the behaviors that may put them at greater risk of contracting STDs, such as HIV

This candidate has also made his contribution to the development of guidelines for Field Epidemiology programs felt through his contribution as a technical advisor to the Ministry of Health in immunization programs. He advised on safety equipment and procedures, delivery of vaccines and related supplies, enhancing and encouraging capacity building, and training of the human resource. He has also enabled the tightening of epidemiological surveillance systems to control and stop the onset of certain diseases such as poliomyelitis that can be vaccinated. He also coordinated an impactful National Program on disease surveillance as well as implementing the International Health Regulations (IHR). He also provided many insights to victims of HIV/AIDS and STDs through conducting individualized sessions.

The candidate is also a believer in the creation of a unison force through team-building. He led a team that provided technical support to the Health Ministry (MOH) of Cameroon in the gathering, processing, and explicit detailing of their findings (SMLTA) across Africa. He also develops and maintains tracking systems for training and logistical processes to provide consultation and guidance to overall management problems, avoiding/solving problems almost as they occur so as to increase the overall effectiveness of administration

The candidate is also conversant with current quality standards that are needed to maximize customer satisfaction. For instance, our candidate handled drafting Statements of Work (SOW), budgeting for surveillance purposes in DRC-Congo in the year 2010/2011. He also identified contract needs, generated ensuing solicitations such as requests for proposals (RFP) prepared by the current team and provided administration for those established.

Last but not least, some implicit aspects of the candidate’s nature are conveyed hinting out that the candidate is not only skilled Instructional Designer/Trainer but also an inherently hardworking person, a team player, and generally a good problem solver. For starters, a mean GPA of 3.68 is by all means, no joke and paints the candidate as a studious individual who cherishes education to change and challenge retrogressive norms. Furthermore, the candidate is quite conversant with office skills, highly organized and both as a good orator and writer. Every hawk-eyed employer will have now noticed the potential and an invaluable asset that stands before them

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The Christian and the Old Testament Law

The Christian and the Old Testament Law
The Christian and the Old Testament Law

The Christian and the Old Testament Law

Order Instructions:

This forum focuses on the role of the Mosaic Law in the life of a Christian. The New Testament teaches the law is eternal and will never pass away (Matt 5:17), but that believers in Christ are “no longer under the law” (Romans 7; Galatians 3–4). For this assignment, read the article “Applying the Old Testament Law Today” by J. Daniel Hays and then write a 400-word reflection on what this article has contributed to your understanding of the Christian’s relationship to the Mosaic Law. You may discuss areas of agreement or disagreement, and/or specific issues raised in the article. Does the article help in showing how the Christian uses the law as an ethical and moral guide? Why or why not? This is a reflection on the article, not a summary of its argument, but you must deal with the specific ideas and issues raised in the article.

For the second part of the assignment, write a 250-word explanation of how you would take one of the following passages from the OT law and apply it to your life. In your explanation, your application must reflect what you have taken away from the article and/or what you have learned about ways the New Testament itself applies the commands of the Mosaic Law to New Covenant believers. Be clear and specific in relating how this particular part of the law applies to believers today and make sure that you reflect the basis and reasons for your application.

SAMPLE ANSWER

The Christian and the Old Testament Law

Throughout the ages, the Old Testament (OT) Law has actually caused a lot of interpretive problems for Christians. This paper provides a reflection on what Applying the Old Testament Law Today by J. Daniel Hays has contributed to my understanding of the Christian’s relationship to the Mosaic Law. Areas of disagreement or agreement are discussed, and/or particular issues that Daniel Hay has raised in this article.

Part 1: Reflection on Applying the Old Testament Law Today by J. Daniel Hay

In the article, the author clearly sums up the traditional approach to OT Law that many evangelical scholars and Christians use. Hays’ separation of the Old Testament Law into ceremonial, civil and moral categorizations is a clear and understandable summary, and captures what I have actually observed and read on applying the OT Law to current life. All in all, the article tries to answer the question: How should Christian believers apply the OT law? The answer of Hays to this question is (i) for Christians to follow his own 5-step intricate procedure referred to as principalism; that is, an alternative approach to applying the Old Testament law. (ii) To establish which perpetual moral principle is beneath every single Old Covenant Law; and (iii) to bring that eternal moral principle into the New Covenant.[1] This supposes that (1) each OT Law certainly has a perpetual moral principle beneath it; (2) The Lord expects every Christian to be able to carry out the research needed to objectively perform the task; and (3) each OT Law has to be brought into the New Covenant in such a way.[2]

Contrary to the Dispensation hermeneutic, Hays maintains that every Christian has to apply that which The Lord has specifically restated and reiterated to the Church – the Dispensational hermeneutic – and also that which he believes has to underlie each single law.[3] This task is impracticable and monumental for average Christians who lack a theological degree. In addition, it may discourage Bible study as demanding too much.

This article helps in showing how the Christian makes use of the law as an ethical and moral guide. This is because, as Hays pointed out, a lot of Christians choose to obey some of the laws and disregard others by deciding which ones are relevant or valid and which ones are not. I agree with David Hays that Christians breach the Old Testament Law with some regularity. The OT Laws commonly overlooked by Christians include Leviticus 19: 32: Rise in the presence of the elderly; Deuteronomy 22: 5: A man must not wear clothing of women and a woman should not wear clothing of men; and Deuteronomy 14: 8: Pig is unclean as it does not chew cud though its hoof is split, and their carcasses should not be touched, nor their meat eaten.[4] I agree with Hays that Christians actually comply with some laws and disregard others. For instance, they obey the following laws properly: Exodus 20: 13: do not commit murder; and Leviticus 19:18: love your neighbour as yourself.[5]

Nonetheless, Hays chooses to focus on what Christian believers breach rather than what they actually practice. This way, Hays invites readers to engage in a process of self-justification instead of true examination in the mirror of The Lord’s law.

Part 2: Application of one Old Testament (OT) Law: Leviticus 17: 10 – 14

Leviticus 17: 10 – 14 is essentially a law against eating blood. In this passage, the Old Testament Law stipulates that if any Israelite or strangers in Israel eat any blood, then The Lord would set his face against him or her, and He will cut that person off from amongst his or her people. Blood must not be eaten since the life of the flesh is actually within the blood, and blood is used in making atonement, on account of the life. This passage clearly spells out that any person who hunts any bird or beast that could be eaten has to pour out the blood of that bird or beast and then cover the blood with earth.[6]

Given that mankind has domination over every other creature on this earth, and since blood denoted life, the blood of any animal was to be reserved only for sacrifice to God, the Author of Life.[7] In every circumstance, an animal’s blood was spilled on the alter and offered to The Lord. This way, the taking of the life of an animal meant a turning from self to God, and God’s mercy and providence in caring for mankind. I would apply this law into my own life by avoiding consuming blood whatsoever. Eating animal blood would signify a turning to self; a participation in sin and worldliness; a rebuff of the life that God gave. The people who breached the proscription amongst the people of Israel and consumed animal blood were cut off from other persons. By eating blood, I would not just be made impure by my actions, but I would also become outcast from the people. As such, I will never eat blood.

References

Catholics United for the Faith. The Biblical Prohibition of Eating Blood. Steubenville, OH: Emmaus Road Publishing. 2010.

Hays, Daniel. “Applying the Old Testament Law Today,” in Bibliotheca Sacra, 158, No. 629 (2001): 21-35.

Kelly, Russell Earl. Hermeneutics: Reply to J Daniel Hays. Steubenville, OH: Emmaus Road Publishing. 2011.

Mangrum, Rick. Old Testament Law and Modern Lives. London, England: Thomas Nelson Publishers. 2010.

[1] Daniel Hays. “Applying the Old Testament Law Today,” in (Bibliotheca Sacra, 158, No. 629, 2001), 22

[2] Russell Earl Kelly. Hermeneutics: Reply to J Daniel Hays. (Steubenville, OH: Emmaus Road Publishing), 10.

[3] Daniel Hays. “Applying the Old Testament Law Today,” in (Bibliotheca Sacra, 158, No. 629, 2001), 26

[4] Ibid, 21

[5] Ibid, 21

[6] Rick Mangrum. Old Testament Law and Modern Lives. (London, England: Thomas Nelson Publishers. 2010), 76.

[7]  Catholics United for the Faith. The Biblical Prohibition of Eating Blood. (Steubenville, OH: Emmaus Road Publishing. 2010), 3.

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The Threat of OTT Players Essay Assignment

The Threat of OTT Players
The Threat of OTT Players

The Threat of OTT Players

Order Instructions:

hi all,
Reference to the order number 113311 please add for me around 300 words discussing the strategies followed by the telecom operators to face the OTT providers threat.

Please use recent journal articles and mention three examples of telecom companies that applied strategies to face this threat.

SAMPLE ANSWER

The Threat of OTT Players

Almossawi (2012) give that strategies to avert the situation include the telecom industry engaging in rebranding. The telecom companies need to rebrand their products such that they provide products that are competitive to those of the players. In 2010, Everything Everywhere rebranded itself EE to maintain its competitive advantageous in the British market. Another strategy related to the above one is to adapt to the changing customer preferences for current services (Jho, 2013). For instance, bundling has been used by telecom industry to cut the fierce competition from the players. This strategy involves employing new mobile tariffs that are speedy, plentiful, and has SMS that have no extra costs. For instance, the mobile operators are able to provide pay-TV bundles and fixed broadband bundles. Mobile operators are sure that when they give their customer bundling services, they considers it cheaper and can hardly change like those with single services Another strategy to avert the situation is to collaborate with the OTT players. For instance, Vodafone collaborated by YouTube to raise revenues from sporting events. This was observed in 2010 world cup in Brazil. Almossawi (2012) argues that telecom companies merging with OTT players as third parties to cut cost of production. For example, Orange merged with T-Mobile to form Everything Everywhere to cut down operational costs. Leah (2014) gives that the best strategy to deal with competition from OTT players is by reviving the previous relationship between the companies and customers (Kreutzer & Land 2014). The industry has to confirm that it can still give the services it used to give before the OTT players invaded the telecom market.  For instance, in 2013, Vodafone instituted a campaign to remind its customers that its services have been added by announcing offers and bonuses.

References

ALMOSSAWI, M.M., (2012). Customer Satisfaction In The Mobile Telecom Industry In Bahrain: Antecedents And Consequences. International Journal Of Marketing Studies, 4(6), Pp. 139-156.

JHO, W. (2013). Building Telecom Markets: Evolution Of Governance In The Korean Mobile             Telecommunication Market.

Http://Dx.Doi.Org/10.1007/978-1-4614-7888-1.

LEAH, M. (2014). The EU Approach To Net Neutrality: Network Operators And Over-The-Top Players, Friends Or Foes. Computer Law & Security Review, 30(5), 508-520.

KREUTZER, R., & LAND, K.-H. (2014). Digital Darwinism: Branding And Business Models In Jeopardy.

SHEEHAN, M. (2010). Why Is Ramsey Pricing: The Case Of Telecommunications Regulation. Journal Of Economic Issues (Association For Evolutionary Economics). Vol. 25(1), P21-32.

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