Crescent Pure Case Memo Essay Paper Reading the case, state your recommendation to the board and provide a table of the pros and cons associated with implementing your recommendation.
SHOULD NOT provide any of the case background or an overview of the case, but go straight the conclusions, statement of the problem(s), and recommendations.
Remember to include the cost of the recommendations and how you intend on paying for it (increasing prices, cutting costs, or eliminating other programs/promotions).
Format:
Case:
Key Issue/Issues (concise statement)
Recommendations (to address the issue/s)
1.
2.
- (or however many you think are appropriate)
Rationale (to support your recommendations)
1.
2.
- (Support for each recommendation)
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