Customer Segmentation Research Study

Customer Segmentation Research Study Select a research study on Customer Segmentation to share with class. Post a 500-word synopsis on of the major points from the research.

Customer Segmentation Research Study
Customer Segmentation Research Study

Since discussion will focus on this one article, please include the article reference at the top of the post. After all, your article may be one that a classmate finds useful for their semester paper so let’s make it easy for them to locate your source material.  Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think that happens? Because they fail to understand what their customers truly want and instead follow a one-size-fits-all approach.

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