Since discussion will focus on this one article, please include the article reference at the top of the post. After all, your article may be one that a classmate finds useful for their semester paper so let’s make it easy for them to locate your source material. Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think that happens? Because they fail to understand what their customers truly want and instead follow a one-size-fits-all approach.
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