Drug Abuse in Major Baseball League MLB For example, contrast marketing of baseball/players in the steroid era with an ethical campaign related to legalized marijuana or alcohol sponsor.
Address one or more ethical and leadership issues in
I) actual marketing campaign used by that sport
2) Proposed a marketing campaign in connection with that sport
Paper to be turned in and presented to the class on last day
Paper should not be more than 20 pages. Major and minor league baseball players missed more than 25,000 games from 2007 through 2014 while suspended for using performance-enhancing drugs. That was after the era of Barry Bonds, Sammy Sosa and Mark McGwire.