Effect of Strategic Management on Apple Performance What is strategic management and how does it affect the performance of Apple Inc. in 2013? Please note the following general points:
– Quality and depth of background research (i.e. the range of sources used including books and journal articles and other sources, such as the internet, where appropriate)
– Demonstrated understanding of conceptual / theoretical issues
– Clear structure, style and argumentation
– Adequate documentation of sources, this includes referencing using a consistent, recognised method
– Presentation, essays must be typed, using line spacing of at least one and a half with adequate margins.
– Ability to meet the word limit, essays that are too long or too short may be penalized (plus / minus 200 words, either way, is acceptable)