Elaboration Likelihood Method Essay Paper Paragraph 1: should provide an overview of the model and its assumptions.
Paragraph 2: should explain the details of peripheral processing.
Paragraph 3: should explain the details of central processing.
Paragraph 4: should discuss factors that influence how a message is processed (e.g., audience characteristics, message features, etc.)
Paragraph 5: Conclusion. Richard E. Petty and John T. Cacioppo made a theory based on the concept of persuasion in 1980 known as the Elaboration Likelihood Model of Persuasion.
This model is based on the idea that persuasion level of a message can affect the desired effect of the message. A persuasive message will most likely change the attitude of the message recipient.
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