How to Communicate Public Policy Change around the World
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How to Communicate Public Policy Change Around the World.
This paper is a continuation of 111744 so please reference to that paper and my other paper on the propose policy change to complete this section
Using the three recommendations in my previous paper with reference 111744, discuss why you chose each one and explain how you plan to use each recommendation to communicate your amendment change to health system stakeholders around the world.
SAMPLE ANSWER
How to Communicate Public Policy Change around the World
Communication plays a critical role in our lives as human beings. It is through communication that governments make known their policies to the members of the public and other institutions. To communicate effectively requires proper choice of communication channels (Mohr & Nevin, 1990). Communication on cost-effective public policy change in the provision of contraceptive services by the government to employees as part of their insurance coverage globally requires proper choice of communication channels. The author deliberates on the reasons for selecting the three communication media, and how they can be used to communicate amendments to health system stakeholders across the world.
One of the media that can be used to communicate amendments is social media. Various reasons explain why this media is appropriate to reach all stakeholders across the world. One of the reasons is that the media is accessible across the world. Many people including health care organizations and stakeholders use social media on their daily basis. People have embraced technology and such platforms as their way of reaching one another (Shi & Singh, 2012). Another reason is that social media is cost effective way of conveying a message as well as influencing other people about various aspects in the society. Therefore, using the platform in this campaign will record higher level of success. The fact that people or stakeholders in healthcare can access their internet on their phones makes this a conducive medium of conveying this information to them. Use of this media is not complex, as the government needs to compose a message about the amendments in healthcare and then post it on its social media platform (Mount & Garcia Martinez, 2014). Once the information, it will be accessible to many individuals interconnected across the world. The message travels quickly due to high level of interconnectivity.
The second way to reach all stakeholders globally is through lobby groups and professional organizations. The reason for selecting this channel is that lobby groups have machinery to reach many people in their respective localities through campaigns. These groups as well attract the attention of the media hence, will reach to many target audience and communicate the policy changes. Furthermore, professional groups are perceived positively as credible source of information, hence, they would greatly impact on behavior change among the target population. The groups will use their members spread in various localities to facilitate communication about the changes in the amendment. This will make many people to get the information, hence, influencing the communication.
The other way to reach stakeholders is through opinion leaders. Society has various opinion leaders it depends on to provide leadership and a sense of direction on various issues (Corey, 1971). Example of these opinion leaders includes; religious groups, professionals in various fields, managers at various levels, community leaders among others (Shoniregun, Dube & Mtenzi, 2010). The reason for focusing on such leaders is that they resonate well with the members of the society and are trustworthy. They will transmit this information to people they lead and influence them to embrace the chances.
In conclusion, information is what helps to transform society. People will make decisions based on how they perceive the benefit of the information available to them. In such scenario, the government must ensure that these communication channels selected are utilized well in a professional manner to ensure that all target stakeholders are able to get the information. Use of social media, lobby groups, professional organizations, and opinion leaders will enhance communication on the amendments in the public policy.
References
Corey, L. (1971). People Who Claim to be Opinion Leaders: Identifying Their Characteristics by Self-report. Journal of Marketing, 35(4): 48-53
Mohr, J., & Nevin, J. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of Marketing, 54 (4): 36-51
Mount, M., & Garcia Martinez, M. (2014). Social Media: A tool for open innovation. California Management Review, 5(4): 124-143.
Shi, L., & Singh, D. A. (2012). Delivering health care in America: A systems approach. Sudbury, Mass: Jones & Bartlett Learning.
Shoniregun, C. A., Dube, K., & Mtenzi, F. (2010). Electronic healthcare information security. New York: Springer.
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