Marketing Strategy Implementation Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the
expansion in the west coast.
Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.
Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.
Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.
Select and outline a digital strategy. Provide a rationale for your strategy.
Design a plan to measure marketing performance. Provide a rationale for your strategy. Implementing and managing a marketing strategy for a small business involves developing a plan to advertise and promote a company’s products and services in a cost-effective manner.
