Pepsi’s Big Scare Crisis Reflection
Author(s): Keith Elliot Greenberg
Source: Public Relations Journal. 49.8 (Aug. 1993): p6.
Instructions:
o Write a short 2-3-page essay reflecting on the article. You will want to reflect on the issue at hand using facets of crisis communication you have
learned in the course.
o You will be graded on content and how well you understand the course material, reasoning and how well you amalgamate the material.
o Proper grammar and mechanics is crucial and will be a part of your grade.
o You will submit your paper to the Turnitin.com dropbox link within blackboard.
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