Proposal to Leadership for Houston Methodist Order Instructions: Write a proposal to leadership proposing that the company (Houston Methodist) analyze its social media presence and compare it with those of its competitors.
Topics to address in the paper:
1. Describe a current trend in social media platforms and practices.
2. Describe the importance of social media to a company.
3. Develop a proposal for analyzing a company’s social media presence.
4. Outline a plan for conducting a social media analysis that could support a business recommendation.
5. Communicate in a manner that is professional and consistent with expectations for members of the business profession.
Proposal to Leadership for Houston Methodist Sample Answer
Proposal-A2
Introduction
This paper intends to present a proposal regarding Houston Methodist Company analyzing its leadership with a great focus being on the presence of Houston Methodist Company on social media. The proposal will further compare the presence of Houston Methodist Company on social media with its competitors.
Houston Methodist is a renowned hospital located in Houston in Texas. Notably, Houston Methods makes use of social media to sell its services globally. Among the competitors of Houston Methodist are Memorial Hermann and St Luke’s Health (Zheng, & Li, 2016). Notably, Memorial Hermann and St Luke’s Health identify the need of utilizing social media in selling their services globally and improving their facilities.
Currently, there are various social media practices trends. First, social media provides companies with a chat box for directly communicating with their clients, which is one of the methods Memorial Hermann utilizes. Secondly, social media focuses more on the features of a business, which is one of the methods used by St Luke’s Health to sell it globally.
Notably, social media is important to a company in many ways (Boccia, 2013). First, a company is able to gain insights from customers, which is one of the methods used by Houston Methodist for improving its services. Secondly, social media is significant in increasing brand awareness. Thirdly, through social media companies are able to know the things their competitors are doing (Mazzei, & Butera, 2016).
Thus, in order for Houston Methodist to analyze its presence in social media, I would propose they first evaluate their goals in digital marketing. Secondly, Houston Methodist should reexamine profiles of their target customers. Thirdly, it will be important for Houston Methodist to assess the frequency of its digital presence.
Furthermore, in conducting an analysis of its social media, Houston Methodist should have an appropriate plan that supports any business recommendation. Hence, Houston Methodist should first identify what it intends to achieve from digital marketing. Secondly, Houston Methodist should assess its strengths in conducting digital marketing. Thirdly, it is important to identify the target audience in digital marketing and the reason for targeting them. Fourth, Houston Methodist should assess which tools of social media are currently being used by the company and how effective the tools have been. The next step is determining how effective Houston Methodist is in regards to leveraging the digital marketing tools, engaging with all the audience it targets and amplifying messages.
Proposal to Leadership for Houston Methodist Conclusion
Social Media is an important tool in selling the services provided by a company globally. Additionally, social media helps in knowing activities being carried out by a company’s competitors. Thus, the essay above presents a proposal regarding Houston Methodist Company which analyzes its leadership with a great focus being on the presence of Houston Methodist Company on social media.
Proposal to Leadership for Houston Methodist References
Boccia, M. (2013). Social Business by Design: Transformative Social Media Strategies for the Connected Company. Performance Improvement, 52(4), 53-55. http://dx.doi.org/10.1002/pfi.21350
Mazzei, A. & Butera, A, (2016). The brand consistent behavior of employees on social media: the role of social media governance and policies. Mercati & Competitive, (4), 85-106. http://dx.doi.org/10.3280/mc2016-004006
Zheng, P. & Li, X. (2016). Is Social Media for Everyone? The Role of Social Capital and Communication Anxiety in Structuring Use of Social Networking Sites. Journal of Social Media Studies, 2(2), 75-85. http://dx.doi.org/10.15340/2147336622972
