Quantitative Analysis for the Hospitality Industry International School of Hospitality and Tourism Management
Quantitative Analysis for the Hospitality Industry Final Individual Assignment
Hospitality industry investors analyze a variety of indicators when making investment decisions. Students in this course have looked at a variety of key
markers in this course and your responses to assignments 1 and 2 were well delivered and salient in your critical development and thinking.
Investors and stakeholders review the Annual Report of a public company for a variety of reasons. Investors want to evaluate the current state of the
industry, the financial viability of a company, real estate financial stability of their investments, economic outlook and a variety of additional indicators that will influence future investment decisions. Stakeholders want to be reassured that their company is viable and its growth and strength continues to show future growth and market share development to strengthen the future of the company.
Quantitative Analysis for the Hospitality Industry and Literature Review
All of you provided a great analysis of the industry and your recommendations were based upon the Four Seasons Hotels Quarterly report of 2004. In this assignment, you will review the literature placed by Marriott
Hotels International Annual 2016 Report which will serve as a template in response to the following questions that will be presented to you.
You will write a minimum of three pages (3) (single space) analysis/report based on the information obtained from Marriott Hotels International Inc. This is a business report that you are providing to your company based on the following analysis and parameters established by you. Please make sure that you cut and paste each question in your report as this is considered a business evaluation to senior management of your company or company that you are representing.
Your organization is evaluating real estate appraisals to make a business decision whether to invest in Marriott’s growth or not.
Quantitative Analysis for the Hospitality Industry Question Format
Each question should be
formatted as a subtitle of your report:
1) Explain in your introduction (using your own words) what is the purpose of an annual report?
2) Marriott International is a global brand with a number of powerful brands under its umbrella. What is Marriott’s purpose for diversification of brands?
Intro.
3) In your opinion, what is the role of an Executive Chairman and Chairman of the Board and the President and Chief Executive Officer for Marriott? P.2
4) What is the purpose of performance highlights and what was the outcome of RevPAR for Marriott Hotels? P. 2
5) Please look at the Americas, Asia Pacific, Europe, Middle East, and Africa regions and give a small explanation as to which area is a) doing well, b) which one has greater potential and c) which one is lagging behind and explain? P. 4-8
6) Highlight the potential risks and uncertainties to the Marriott brand. You may provide as many examples as needed to make your case P.3
7) What are the major operational risks that could affect the brand and explain? P.3-4
8) Development and Financial Risks are used in the Appraisal process of a hotel. Please review and develop an analysis of Marriott’s development and
financial risks and provide with a recommendation for the brand’s continued development. P. 5-6
9) Under “other risks” please explain the definition of a timeshare (we have not discussed this in class but you will need to research this concept as it
pertains to real estate appraisals), and the risks associated with the Marriott brand. P.7 and 11
10) In your own words please identify the highlights of the “Lodging Results” and explain P. 10
11) Please explain where revenues increased in 2012 from 2011 and explain the reasons why do you believe that this happened? P 13
12) Review revenues from 2010, 2011 and 2012 and provide me with your own analysis as to where you see Marriott’s increase for 2015. This is YOUR OWN
FORECAST and we will not see results until the Annual Report for 2013 is published. P. 13-19. You must review all aspects as indicated in pages 13-19. This will affect real estate appraisal and real estate values for Marriott International.
Quantitative Analysis for the Hospitality Industry Introduction
Explain in your introduction (using your own words) what is the purpose of an annual report? Describe and explain 5 points
Marriott International is a global brand with a number of powerful brands under its umbrella. What is Marriott’s purpose for diversification of brands?
Intro. Describe and explain 5 points
In your opinion, what is the purpose of an Executive Chairman and Chairman of the Board and the President and Chief Executive Officer? P.2 Describe and explain 9 points
What is the purpose of performance highlights and what was the outcome of RevPAR for Marriott Hotels? P. 2 Describe and explain 9 points
Please look at the Americas, Asia Pacific, Europe, Middle East, and Africa regions and give a small explanation as to which area is doing well, which one has greater potential and which one is lagging behind? P. 4-8 Describe and explain 9 points
Highlight the potential risks and uncertainties to the Marriott brand. P.3 Describe and explain 9 points
What are the major operational risks that could affect the brand? P.3-4 Describe and explain 9 points
Development and Financial Risks are used in the Appraisal process of a hotel. Please review and develop an analysis of Marriott’s development and financial risks and provide with a recommendation for the brand’s continued development. P. 5-6 Describe and explain 9 points
Under “other risks” please explain the definition of a timeshare (we have not discussed this in class but you will need to research this concept as it pertains
to real estate appraisals), and the risks associated with the Marriott brand. P.7 and 11 Describe and explain 9 points
In your own words please identify the highlights of the “Lodging Results” P. 10 Describe and explain 9 points
Please explain where revenues increased in 2016 from 2015 and explain the reasons why do you believe that this happened? P 13 Describe and explain 9 points
Review revenues from 2010, 2011 and 2012 and provide me with your own analysis as to where you see Marriott’s increase for 2013. This is YOUR OWN FORECAST
and we will not see results until the Annual Report for 2013 is published. P. 13-19. You must review all aspects as indicated on pages 13-19. This will
affect real estate appraisal and real estate values for Marriott International.
