Introduction about the role of sustainability in Marketing (relate it to the book chapter to explain the aim of the essay and use a few references)
- Identify at least 5 key points from the book chapter
- Discuss each key point in order by using good sources of reference (journal, books, other articles.., etc.)- Critically assess the points as made in the book chapter. Whenever you give your opinion- support them using references
- Conclusion: The future? Improvement? Did the book chapter hit the target, could it have been improved, what more could have been said, etc…
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