Role of Sustainability in Marketing Essay

Role of Sustainability in Marketing
Role of Sustainability in Marketing

Introduction about the role of sustainability in Marketing (relate it to the book chapter to explain the aim of the essay and use a few references)

  • Identify at least 5 key points from the book chapter
  • Discuss each key point in order by using good sources of reference (journal, books, other articles.., etc.)- Critically assess the points as made in the book chapter. Whenever you give your opinion- support them using references
  • Conclusion: The future? Improvement? Did the book chapter hit the target, could it have been improved, what more could have been said, etc…

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