Segmentation and Target Market Paper Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the
selection process for that target market.
•Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
•A positioning statement for the company with careful consideration of their brand and strategy So, she brainstorms several ideas with her team, and they come up with an exciting new product which has the potential to be a real success for the company. Sofia has identified a profitable segment of the market, but how has she done it?