Strategic Case Analysis of Amazon Academic essay MBA
Question: ” Critically Evaluate the role and importance of Jeff Bezos, in both business and corporate strategies at Amazon, in any two selected stages of its existence?”
Research strategies of Amazon from start until present, focussing on business and corporate strategies.
Select two periods, or instances which are important, giving insight into the role and importance of Jeff Bezos
Academic journals main source for references,must be up to date Other important sources: Company info(Amazon), News / credible websites, business sources, etc.
Research Academic theory of corporate / business strategies (using journals)
Understand key models and executive management decision making processes and leadership
Then evaluate the link between theory and the two decisions you chose ( one must be corporate strategy the other business strategy.
Be objective and justify points with theory
chose 8/10 themes and write 200-250 words paragraph for each.
Do not use the same reference throughout.
Critically evaluate Jeff Bezos and the corporate / business strategies.
(examples for the strategies: Expansion, Increased Production, “Going Green”, etc.)
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