Tecent Music vs Spotify and Communications Industry Description
For this project, you’re asked to conduct research on a topic related to Global Strategy for the Communications Industry.
Specifically, you are asked to identify and analyze a case of global strategy from the music streaming industry.
The goal of the research is to connect these examples to the readings and lectures, by identifying the global strategies utilized.
In this paper, please provide:
1) a brief historical background
2) describe your topic/case study
3) elaborate on the different global strategies between Spotify and Tencent Music
