TROUBLE BREWS AT STARBUCKS

TROUBLE BREWS AT STARBUCKS
TROUBLE BREWS AT STARBUCKS

TROUBLE BREWS AT STARBUCKS

When Howard Schultz launched Starbucks, who was the target market, how was Starbucks positioned, and what decisions about product price, distribution, and promotion supported this positioning? (8.0)(b) How should Starbucks define its target market after its decline in 2007? (4.5)

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