TROUBLE BREWS AT STARBUCKS
When Howard Schultz launched Starbucks, who was the target market, how was Starbucks positioned, and what decisions about product price, distribution, and promotion supported this positioning? (8.0)
(b) How should Starbucks define its target market after its decline in 2007? (4.5)
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- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
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